The Challenge: Create an exciting human cannonball stunt to celebrate the launch of Xbox’s new release, Sea of Thieves and gain recognition by participating in the Guinness World Records.
The Execution: To celebrate the launch of Xbox’s new release, Sea of Thieves, we hosted a launch of our own at the Tampa Bay Buccaneers’ Raymond James Stadium. Fans tuned in to the Sea of Thieves livestream hosted on Mixer, Twitch and Facebook to witness a record breaking human cannonball stunt carried out by David Smith. During the stream hosted by Rukari Austin, we showed game trailer assets and gave away Xbox Game Pass codes to viewers. Staffing more photographers on set allowed for more impressive shots and the SoT pirate blaster vinyl branding complimented the in stream digital branding elements. The show ended with a bang when David Smith successfully broke his own Guinness World Record for farthest distance traveled by a human cannonball!