logo
  • HOME
  • ABOUT
  • WORK
  • TEAM
  • BLOG
  • CONTACT

The Challenge:

Create a buzzworthy shuttle experience to break through the noise of E3.

The Execution:

BeCore and Xbox came together to create a mobile activation that would double as a 3-day shuttle service for all guests attending the Electronic Entertainment Expo held in Los Angeles. We fully decked out a 1998 Bluebird school bus and wrapped the exterior with eye-catching graphics and a life-sized smashed mutant that took over the bus’s grill. The interior was equipped with over the top Sunset Overdrive character hosts and OverCharge Delirium energy drinks, straight from the Sunset Overdrive game. The bus ran its very own shuttle route throughout Downtown Los Angeles, picking up E3 attendees at a number of E3 sponsored hotels.

 

  • Sunset Overdrive Experiential Marketing for xBox and Microsoft
.

The Results:

Within the 3 day experience, we operated 640 bus rides, 4,504 photos were taken with bus characters and 1,025 drinks were distributed.

LET'S TALK

line

Hit us up! We’d love to partner with you.

Baskin Robbins
Baskin Robbins Experiential Marketing and Branding
Special Olympics
Risk and Microsoft partner up with the Special Olympics
  • HOME
  • ABOUT US
  • TEAM
  • BLOG
  • WORK
  • PRIVACY POLICY

Contact Us

  • 213.747.3123
  • bizdev@becore.com

  • For career inquiries please contact careers@becore.com

  • 1652 Mateo Street
    Los Angeles, CA 90021

Subscribe to Our Newsletter

  • Steve Dupee

    CEO

    Steve Dupee BeCore
    Steve Dupee BeCore
  • Mark Billik

    Chairman/Founder

  • Jen Fisch

    Executive Creative Director

  • Kelly Vaught

    CMO

  • Alex Woodworth

    Business Development

  • Alyssa Jones

    VP of Production and Operations

  • Ariele Pratt

    Production

  • Cora Lytle

    Production

  • Jose Hernandez

    Operations

  • Junior Garcia

    Operations

  • Monich Dany

    Production

  • Monyca McKnight

    Operations

  • Preeya Patel

    Director of Production

  • Robert Cunningham

    Operations

  • Roger Malinowski

    VP of Business Development and Marketing Communications

  • Ryan Vaught

    Director of Accounting

  • Spencer Vaught

    Accounting

  • Tayler Harris

    Production

HI, THERE!

Our inbox is always open.

x