Red Bull


What we did for

Red Bull

Red Bull NACS included utilizing the Motorsports Energy Station, where a two story structure contained a DJ, Red Bull TV lounge, photo experience, VR opportunity, and digital Red Bull can that displayed new products. An on-site bar allowed guests to sample all Red Bull variants, including the newest edition flavor and Vodka Red Bulls for adult consumers.

The Motorsports Energy Station included a fully-stocked bar, including new 2018 Summer Edition variants of Red Bull.

With a full two stories to utilize, BeCore upped the ante and included space for a DJ, TV lounge, and more.

The interior design of the space gave it an immersive feel, especially with its wall of video imagery and VR stations.

Red Bull Giving Fuel to Motorsports


Story Structure


Digital Can


Samples Consumed

Drink this up.

Our eight-foot tall digital can flashed different imagery throughout the event, effectively promoting Red Bull content and new products while providing a picture-worthy prop.

Tall and talkative.

A two-story structure was guaranteed to get people talking; the structure allowed space for a DJ, VR experience, TV lounge, and premium bar.


Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!