Red Bull
NACS
What we did for
Red Bull
Red Bull NACS included utilizing the Motorsports Energy Station, where a two story structure contained a DJ, Red Bull TV lounge, photo experience, VR opportunity, and digital Red Bull can that displayed new products. An on-site bar allowed guests to sample all Red Bull variants, including the newest edition flavor and Vodka Red Bulls for adult consumers.
Red Bull Giving Fuel to Motorsports
02
Story Structure
08
Digital Can
4,716
Samples Consumed
Drink this up.
Our eight-foot tall digital can flashed different imagery throughout the event, effectively promoting Red Bull content and new products while providing a picture-worthy prop.
Tall and talkative.
A two-story structure was guaranteed to get people talking; the structure allowed space for a DJ, VR experience, TV lounge, and premium bar.