Event Marketing Statistics, Trends and Experiential Data

April 3, 2018 / BECORE / Blog / 0 Comment

Who would doubt the power and effectiveness of live events and experiential marketing? 80% of marketers believe that experiential is critical to their brand’s success. That’s an impressive statistic. There are a lot of impressive statistics surrounding live events and experiential marketing activations. Check them out in the post below.     15 Interesting Statistics […]

A2 Milk - Experiential Marketing Activation - Los Angeles, California

Who would doubt the power and effectiveness of live events and experiential marketing? 80% of marketers believe that experiential is critical to their brand’s success. That’s an impressive statistic. There are a lot of impressive statistics surrounding live events and experiential marketing activations. Check them out in the post below.

 

Hotel Tacoma – Experiential Marketing Activation for Toyota

 

15 Interesting Statistics on Getting consumers to your event

  • If people had been aware than event was happening in their area, 30% would have bought tickets. (Google & Ipsos Media CT, 2014)
  • 1 in 3 people thinking about going to a live event are uncertain about which event they will attend. (Google & Ipsos Media CT, 2014)
  • 64% says the internet is the main source for live event information. (Google & Ipsos Media CT, 2014)
  • 79% use smartphones to look up live event information at the beginning of their research. (Google & Ipsos Media CT, 2014)
  • Digital media consumption has increased 49% in the US since 2013. (Contently, 2016)
  • For every 100,000 followers on Facebook, only 130 people will click on an organic post. (Contently, 2016)
  • 56% of display ads are never seen by anyone. (Contently, 2016)
  • 26.4% of marketers don’t know which online tool to use to help them market events. (Hubspot & Constant Contact, 2011)
  • The average event uses five promotional methods to publicize the event. (Hubspot & Constant Contact, 2011)
  • 27% of B2C companies use press releases to promote events. (Hubspot & Constant Contact, 2011)
  • Only 11% of B2C companies use event marketing blogging as a way to promote their events. (Hubspot & Constant Contact, 2011)
  • 40% of marketers believe email marketing is the single-most effective channel to promote an event. (Bizzabo, 2017)
  • 46% of B2B organizations believe email marketing is the most effective channel to promote an event. (Bizzabo, 2017)
  • 24% of B2C organizations believe email marketing is the most effective channel to promote an event. (Bizzabo, 2017)

 

Microsoft XBOX Barbershop - NBA All-Star Weekend Experiential marketing agency based in Los Angeles, California
XBox Barbershop at NBA All-Star Weekend

 

10 Interesting Statistics on the impact of experiential content

  • 87% of companies believe that attendees share event experience on social media. (Freeman XP & EMI, 2014)
  • Only 53% of companies measure their event marketing viral impact. (Freeman XP & EMI, 2014)
  • Only 17% of companies have 100% confidence in their viral impact measurement. (Freeman XP & EMI, 2014)
  • 39% of companies have under 50% confidence to no idea about their viral impact. (Freeman XP & EMI, 2014)
  • Only 16% companies say they are “very effective” at generating viral impact. (Freeman XP & EMI, 2014)
  • 81% of event organizers use Facebook to promote their events. (Bizzabo, 2016)
  • Most companies (36%) think the are “average” at generating viral impact. (Freeman XP & EMI, 2014)
  • Only 9% of B2B companies say they are “very effective” at generating viral impact from events. (Freeman XP & EMI, 2014)
  • There’s only 34% of companies that analyze and measure their social media activity. (Freeman XP & EMI, 2014)
  • 47% of brands use social after the event itself to leverage influences. (Freeman XP & EMI, 2014)

 

Synchrony Experiential Brand Activation at the KAABOO music festival.

 

Using events and experiential marketing to generate content

  • 75% of content marketers said that in-person events are the most effective content marketing strategy. (Content Marketing Institute, 2016)
  • 56% of marketers claim personalized content drives higher engagement. (Contently, 2016)
  • 74% of readers trust educational content from brands — as long as it doesn’t push a sale. (Contently, 2016)

If you’ve got questions about engagement marketing, event production, product sampling, social media marketing, or experiential marketing contact BeCore today, we’d love to partner with you!

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