Stillhouse

TAILGATE TOUR

What we did for

Stillhouse

Stillhouse, a relatively new whiskey brand, went on the Tailgate Tour. Equipped with a BeCore-designed, 24 foot-long vehicle, the company visited top college football rivalry games across the country. The stops included photo activations, Snapchat filters, bars, games, live DJs, and local catering in order to formulate a full tailgate experience.

Stillhouse's brand stands for breaking the rules about where whiskey can go, exploring new flavors, new cocktails mixes, and new tailgates!

Here, try this! Stillhouse Ambassadors made sure everyone got to try their six incredible flavors of whiskey.

The gang's all here! Far and wide, Stillhouse was shared amongst attendees and social media, gaining incredible popularity amongst fans.

Pulling Up to Game Day

24’

Custom Vehicle

1.65M

On-Site Impressions

6.71M

Social Impressions

Look! We’re matching.

The Tailgate Tour was specifically catered to each individual rivalry game, including mascots that guests could take pictures with at their team's stop.

Hashtag haven.

The best way to show your team spirit? Social media! Our tailgate tour amassed 6.71 million media impressions as pictures and videos were shared online.

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Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!