Stillhouse

TAILGATE TOUR

What we did for

Stillhouse

Stillhouse, a young whiskey brand, paired with BeCore to fabricate a 24-foot-long brand activation touring vehicle. The tour made stops for tailgates at top college football rivalry games, giving game-goers an opportunity to try all six flavors, utilize photo backdrops, listen to live DJs, and play cornhole.

Stillhouse's tailgate stops included turf grass patches, to make attendees feel like they were right on the field.

Take a sip! Of-age guests were treated to Stillhouse's six, unique flavors of whiskey in the form of mixers.

Everyone who stopped by couldn't help but share the best tailgate on social media, resulting in millions of interactions.

Uniting Rivals Over Whiskey

24’

Custom Vehicle

1.65M

On-Site Impressions

6.71M

Social Impressions

We came prepared.

Stillhouse and BeCore left absolutely no stone unturned when it came to decking out the 24-foot-long vehicle with games, snacks, and, of course, drinks.

Tasty tailgating.

Allowing guests to try each of the young brand's six flavors shared Stillhouse's name with the football community and emphasized the ability of whiskey to be flavorful.

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Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!