Experiential Marketing campaigns have always been an effective way to bring a brand’s products to the consumer where they are. Choosing an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve
Choosing an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve run through the following checklist when choosing a marketing Agency for your brand. Here are our Top 5 Tips for Choosing an Experiential Marketing Agency.
1.) Experiential Track Record
Have a working understanding of the agency and their track record with clients. Make sure you’ve done your due diligence. Who does your Experiential Marketing Agency work with? Are there any conflicts of interest? Why is it you want to work with this particular agency? What are the clients your chosen agency works with regularly? Have they maintained those relationships?
2.) Make Sure It’s a Good Fit
Ensure a good cultural fit between companies. The agency you decide to work with will be involved with multiple departments in your company. So you want to make sure that culturally there’s a good collaboration happening. If the culture isn’t aligned, the two different companies that are working together intimately might butt heads or have issues. Make sure you’ve chosen the right partner for your brand.
3.) Meet the Team
Nothing is more insidious than being pitched by the sales team and then having them pull a bait and switch. Meet the agency team you want to work with. Make sure you like them. Make sure you like the way they work and engage with your brand. How creative are they? Do they respond to your messages in a timely manner? Make sure you’ve met the team before you get into a long-term relationship.
4.) Experience in your Industry
Look for an agency with experience in your industry. There can be a pretty steep and expensive learning curve for agencies working with brands or services that are unfamiliar. Cultural sensitivity and a thorough understanding of the niche is an absolute must when it comes to working with certain brands or services.
5.) Existing Relationships
Make sure to chose an experiential marketing agency which has existing relationships with Agencies and Brands alike! Experiential Marketing Agencies depend heavily in existing relationships that they already have in place and have built over a period of time. Connections with venues, vendors, and producers all over the country become a resource to complete a larger vision for events.
Working knowledge and relationships with local governments, politicians, producers, artists, musicians and other agencies help to push things along in communities for events when you know you to talk to. Having a solid understanding of the area is very important as well when it comes to scouting event locations which are typically always unique to the brand or activation.
If you have questions about Experiential Marketing contact BeCore today! BeCore is an Experiential Marketing Agency based in Downtown Los Angeles’s Very Own Arts District.