Consumer engagement has been moving from traditional advertising and commercials to new digital and experiential methods of advertising products and services. In today’s post we’re going to explore the new, unique, and emerging technologies and strategies that brands and marketers should consider utilizing.
Integration of Twitch into Experiential Campaigns
Being that this is a video game streaming service, with over 100 million monthly users. If you have a large customer base consisting of millennials, you may want to consider integrating twitch. Twitch users, on average spend twenty hours per week on the platform. Twitch began as an online gaming site where customers could watch their favorite players play games live. Since its early days Twitch has grown into much more by building concentrated digital communities and hosting their own events. How could your brand leverage a platform like Twitch?
Twitch Stream for Diablo 3
Mixed Reality Marketing Campaigns
Using a mobile device, consumers can mix the digital world with the real world using Mixed reality technology.
Some production companies in Hollywood are leveraging mixed reality in their experiential efforts by delivering mixed reality movie trailer experiences, giving users first-person perspectives of films directly on their smartphones. Users get the chance to be immersed in the experience of the trailer making them feel as if they are part of the action themselves.
Artificial Intelligence can help brands solve problems
Deep learning can allow a brand to recognize problems before they start by analyzing patterns. These patterns can be observed by a webcam and learned by computer to notify a team member at the event if items are getting low, need to be changed, or otherwise tended to.
Problem solving and logic based abilities allow A.I to make data driven predictions for personalization, customer service, gamification, matching sponsors and exhibitors with attendees, branding and engagement, and more.
Voice Activation can understand and respond to attendee commands and respond to questions, suggest what to do, who to meet, offer valuable information or learning sessions that the attendee may find useful. Voice based A.I can also help assist with translation, provide local recommendations or concierge services.
Personalization of products for events
Systems which can personalize products are a great hit at experiential activations. Just check out this custom printing oreo machine that was featured at SXSW in Austin, TX.
Facial Tracking Technology for events
Facial tracking, skeletal tracking and facial recognition can be used for entertainment or even for registration purposes.
Augmented Reality Scavenger Hunts
Looking to send your fans around an area finding clues, or maybe you have an even bigger initiative? Offer incentive to fans for collecting items in your scavenger hunt.
Record and Press your Own Records
With brands like mobile vinyl recorders, you can allow guests to record and press their own vinyl at your next event. How cool is that?
Custom Photo Booths
Need something more than the basic photo-booth? Capture guests in bullet time, or 360-video an entire space. Surprises guests with augmented reality photo booths. These photo booths always add a unique element of branded content to any brand activation.
Emotion Tracking Technology
Brand and marketers can now leverage emotion tracking technology to monitor sentiment and emotion over a specific duration. Need to see how many times the audience laughs, or trigger actions based on emotion? Check out software solutions like Affectiva.
If you have questions about experiential advertising, experiential marketing, or creative technology contact BeCore today! We’d love to partner with you.