Virtual Reality is leading the Gartner Hype Cycle: Consumers Crave Social, Sensorial Experiences
If you’re not familiar with Gartner, they’re essentially a research and data consulting corporation. They recently placed virtual reality at the peak of its 2017 Emerging Technologies Hype Cycle.
Gartner is widely recognized as the definitive guide to emerging technologies and, the Gartner Hype Cycle provides insights gained from evaluations of more than 2000 technologies by the tech research advisory powerhouse.
Research says VR isn’t going mainstream for 5 years
Gartner’s research shows that virtual reality isn’t going to see mainstream adoption for 5 to 10 years. While this figure might upset many VR aficionados, the truth is that it’s close to being widely used and understood by the public. Just not yet.
VR has come on quite a journey which seemed out of reach only a handful of years ago has become commonplace among tech observers. Virtual reality’s ability to create and mold experiences has become popular among brands like Red Bull, Gillette, Volkswagen and M&M’s, using VR to create amazing and immersive moments for fans.
Many people believe that Virtual Reality has the power to change the world, and transport users to bold new places. Worlds where anything is possible if you have the creativity and imagination. There are also a lot of people that believe it can have the power to disconnect us from each other.
Will VR Disconnect us from Nature?
There remains a degree of uncertainty about the mainstream adoption of VR
There remains a degree of uncertainty about the mainstream adoption of virtual reality. It’s not to say that Virtual Reality isn’t amazing, and that people have no idea what they’re missing it’s that in early adoption, it’s primarily been a solo experience, or the technology required to connect to a social vr experience can sometimes be difficult to understand by many.
Augmented Reality Stands To Make a Larger Impact on Mainstream Consumers
Virtual Reality can connect us, but it disconnects us from real life experiences and plugs us into a synthetic experience. People crave real experiences that they can feel, touch, taste, smell and share. Virtual Reality in it’s current state, simply doesn’t have the capability to do all of those things for users that say, an augmented reality application could in it’s real world application.
Augmented Reality could provide richer, more life enhancing experiences than closed off complete immersion into synthetic environments. Connecting people, getting people outside and exploring their environments together all while engaging with their technology.
What are your thoughts on the future of VR and AR? Let us know in the comments below. If you have questions about Virtual Reality, Augmented Reality or Experiential Technologies, contact BeCore today! We’d love to partner with you.
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