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Virtual Reality has been having its share of ups and downs in recent times, but it’s safe to say that Virtual Reality Technology has taken another big step towards mainstream adoption with the recent launch of IMAX VR arcade in Los Angeles, California. Since opening their doors earlier this year. the LA facility has attracted […]
If you’re not familiar with Gartner, they’re essentially a research and data consulting corporation. They recently placed virtual reality at the peak of its 2017 Emerging Technologies Hype Cycle. Gartner is widely recognized as the definitive guide to emerging technologies and, the Gartner Hype Cycle provides insights gained from evaluations of more than 2000 technologies […]
We’re very interested and passionate about Virtual Reality and Augmented Reality so this year we went to SIGGRAPH and found it very enlightening. What is SIGGRAPH? SIGGRAPH is a non-profit international membership organization made up of thousands of people who share a passion for computer graphics and interactive techniques. ACM SIGGRAPH members are involved in […]
We all know that it can be difficult reaching consumers amid their jam-packed schedules of daily life. This can make it challenging for brands to find the right time to connect without being bothersome. There really are virtually limitless options given some creative thinking. There’s always an opportunity for a brand to present itself during […]
Do you have your Happy Googles? McDonald’s in Sweden has begun giving out VR Google Cardboard for Mobile Devices which transforms out of a Happy Meal Box. I can remember when I was a kid, they always featured Pop-Out or Cut-Out designs like funny glasses and things like that, but this is really cool, they actually […]
Meet Meta the augmented reality technology brand that has been capturing the attention of the world with the launch of their Meta Pro headset, which is being sold for around $3000. The augmented reality headset is aiming to bridge the gap between fully immersive virtual reality like the Oculus Rift and more subtle wearable devices […]
Virtual Reality has been on the minds of marketers, brands, developers, artists, designers, musicians, and consumers. It’s interesting that only a few years ago, VR was dead. No one was developing anything for VR, it was almost a completely dead technology. Michael Abrash, Chief Scientist at Oculus VR tells us that VR is the final […]
Every year Facebook has an annual developer conference, where Mark Zuckerberg discusses the future plans of the company in San Francisco. This year Zuckerberg announced that the company’s first steps into Virtual Reality will be happening very soon by integrated spherical video, or video that users can click and scroll to control on mobile devices, or VR […]
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