White Claw


What we did for

White Claw

BeCore partnered with White Claw, driving brand awareness as it embarked on its Summer Sampling Tour 2019. The adult beverage company, known for popularizing hard seltzers, offered samples and branded merchandise at horse racing, sporting, and other various summertime events. Guests were treated to the many flavors White Claw produces, as well as incredible photo-ops.

Picture perfect! Our sampling tour perfectly complimented the simultaneously high-end but casual vibes of the Kentucky Derby among other stops.

We take fun seriously around here! Guests were encouraged to grab a Claw and have a good time.

Light drizzle aside, guests were certainly refreshed due to White Claw samples, and kept dry by branded rain ponchos.

The Derby Experience


Cans Sold




On-Site Impressions

Up the ante.

The Kentucky Derby kicked off the Summer Sampling Tour. A typically formal event was brought to life with White Claw and guests’ eccentric costumes.

Made pure.

White Claw's emphasis on a refreshing drink was clearly displayed by the 10,000 taste-tests provided. The samples translated to over 1,700 cans sold on-site.


Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!