Pop-Up Shops allow brands to take the retail transaction into a customer experience. Pop-Up Retail and Customer Experiences are on the rise, they’re becoming more popular among many customer facing brands. Temporary retail is an eighty billion dollar industry.
Why do Pop-Up Shops Work?
Lets face it, in todays market retailers face huge challenges:
1.) Competition and a global market.
2.) Retail space is very expensive.
3.) Overhead costs are rising.
In the meantime, customers are growing informed, more resourceful, entitled and demanding.
Customers require stimulating interaction that conveys the brand’s philosophy. Pop-Up Shops not only allow customers to experience the brand from an aesthetic perspective, but also interact and engage with Brand Ambassadors. Demo a product, Present a live performance, turn your brand into an experience that your customer can feel, smell, touch, or taste.
Social Media for Pop-Up Shops
In todays market, if you’re not on social media, you’re not engaging with your consumer. Pop-Up Retail Shoppers like to share their purchases on social media with their friends and family.
1.) Make it easy for consumers to share on social media by providing Selfie Stations, Photo-booths, and interesting sharable experiences.
2.) Use a unique hashtag for your event, and call it out loud and clear.
3.) Track the performance of your event by monitoring social chatter and overall impressions delivered.
Pop-Up Shops Take You Where Your Customer Is
In 2015, brands need to be marketing to consumers where they are in their natural setting. Music festivals and events, Film Festivals, Sports Games, City Streets, Beaches, etc. Wherever the consumer may lead you, be all over it.
1.) Activate in maximum exposure areas
2.) Stay relevant to your target demographic
3.) Have a mobile installation such as a Pop-Up Trailer
The retail landscape is changing and brands are discovering that Pop-Up Shops can help retailers save cost on location and by activating will also launch your brand into the social media spotlight.
Pop-Up Shops and Retail Experiences can also be a Content Marketing Dream, by proving raw, fresh, interesting content to capture, edit & share with your audience. Pop-Up Shops are a user-generated content marketing machine, but it’s also an opportunity for your brand to get feedback and insight from your target demographic and consumers.
You need your marketing efforts to go the maximum distance for your brand, and there’s no better way to do that than setting up Pop-Up Shops to connect with consumers and leverage the opportunity to create some original and user-generated content.
If you have questions about Pop-Up Shops, Experiential Marketing, Content Marketing, or Social Media Marketing contact BeCore today!