The sculpture is made purely from aged Wisconsin Cheddar Cheese. Designed for cheese-enthusiastic eatery, The Melt. Troy Landwehr, a cheese sculptor trimmed the cheese to reveal the Experiential “Cheese Burger”.
The San Francisco based food chain is headed to the record books after shaping 1,524 pounds of Cheddar into the world’s largest cheese sculpture.
BeCore created this Experiential Project to celebrate National Cheeseburger day as well as The Melt adding Cheeseburgers to their menu, the sculpture is 45 inches tall and 38 inches wide. This sculpture is nearly 600 pounds more than the previous record holder, Cheez-it.
Experiential Marketing at it’s finest
In the press:
The Daily Meal: http://www.thedailymeal.com/world-record-biggest-cheese-sculpture-melt-cheeseburger-photos/91915
Word Record Academy: http://goo.gl/riLXON
PR Rocket: http://www.pressreleaserocket.net/the-melt-celebrates-national-cheeseburger-day-by-breaking-the-guinness-world-records-title-for-largest-cheese-sculpture/322139/
Contact BeCore today and we’d be happy to discuss bringing your next experiential marketing campaign into fruition.