Tag: Event Production

January 11, 2018

Mission Critical: The Event Attendee Hierarchy of Needs

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Whether or not you took Event Psychology in your college days you probably heard of Maslow’s hierarchy of needs, a theory of the human motivations model proposed by A. Maslow. Essentially it states that human needs are arranged in a hierarchy, starting with basic needs to survival and progressing to self-actualization. We’re just here to […]

December 20, 2017

Magic Leap unveils their new 1.6 Billion Dollar Smart Glasses and They’re Awesome

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Magic Leap is an augmented reality company that’s raised nearly 2 billion dollars without even demonstrating their product. The company says they will release a headset next year for developers, however they’re not about to tell us how much it’s going to cost or when it’s planning to shit the units. Magic Leap shows off […]

December 14, 2017

Get Ready: 6 Marketing Trends Set to Change 2018

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It’s almost 2018 people, we’re three years past hover boards and self lacing shoes and now entering the era of artificial intelligence, mixed reality, emotion detection, and more. Sometimes the ability to recognize what’s to come remains a large challenge amongst brands and marketers. It’s time to reflect back on what’s been working and get […]

December 13, 2017

10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit

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10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit Who doesn’t love a little fun for the Holidays? Check out these top 10 Christmas Inspired Experiential Marketing Campaigns to help get you in the Holiday Spirit. The Post Office Christmas Stamp Pop-Up Shop Coca-Cola Sends A White Christmas to Singapore from Finland […]

December 11, 2017

How Event Production Can Fuel Online Content and Craft Brand Stories Along The Way

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Events and Experiential Marketing are a great way to engage with consumers but what about for generating content?  How do you make sure that your online community benefits from events IRL? It can seem easy to consider the benefits of attending an event or brand activation when you actually attend. How can you make sure […]

November 30, 2017

Everything Has Changed: The Future Of Marketing in 2018

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We are now living in a new media environment with regard to marketing. Consumers are the ones in control of how they’re marketed to, and they demand context and purpose. Using Context To Your Advantage Advertising is a one-way communication. Consumers aren’t into that anymore. They’ve got options. The future of marketing is all about […]

November 8, 2017

3 Things You Just Can’t Miss with Experiential Marketing

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CMO’s expect to funnel up to 50 percent of their marketing budgets into brand experiences, according to a 2017 Freeman study. These brand leaders are recognizing that people don’t wish to be bombarded by ads. What they want are authentic interactions with companies. They want experiences with their brands. That’s where experiential marketing comes in. […]

October 19, 2017

4 Ways You Can Leverage Augmented Reality At Your Events

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1.) Make your experience sharable for attendees Create a unique AR experience which integrates your product. One of the coolest things about augmented reality is that it can be used virtually anywhere. Make a unique experience for visitors which highlights your product and allows for them to share it with their friends on social media. […]

October 17, 2017

Food is bringing the flavor to experiential marketing activations. From Donut walls, to selfie pancakes we’ve got you covered.

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Food has come a long way in experiential marketing…Now, thanks to the foodie culture and the food porn phenomenon, and wellness trends happening online,–what attendees at events eat and drink is often just as important as the brand messaging. Here are some examples of what brands are doing with food in experiential marketing: Baskin Robbins […]

October 13, 2017

How to Conduct Effective Post Event Evaluations

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Define Your Specific Goals Make sure that you state your goals and define them in detail. Don’t write a goal like, increasing brand awareness. State exactly what it is you want to happen. Like give out 1500 sample products to consumers within x area at x event. Make sure you’re specific in defining the timing […]

October 13, 2017

How To Use Experiential Marketing to Attract Generation Z Consumers

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Why is it that Experiential Marketing is so effective in attracting younger people? The way we see it, younger people today are spending their money in vastly different methods than people that came before them. Similar to their older siblings, the millennials, there are those who favor collecting memories and experiences as opposed to material […]

October 6, 2017

Experiential KPIs: How To Measure The Success of an Experiential Marketing Campaign

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In recent times, there have been great advances in technology and sources of inspiration which have came from all sorts of places, generating ideas for experiential campaigns. One of the real challenges for brands comes from looking at how to measure the success of an Experiential Campaign. It seems that advertisers haven’t had to look […]

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