Real Experience.

Strengthening and celebrating community and connection.

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New York

We Are More Than an Experiential Marketing Agency in New York Specializing in Event Production & Brand Activations

New York is more than the Big Apple; it’s the apple of our eye. This fast-paced city needs experiential marketing that can keep up with it, and BeCore’s event production team is always up for the challenge. From pop-up shops that rival NYC’s quintessential fashion spots to brand activations that make Times Square seem quiet, we specialize in making an entrance.

Our group is here to provide energy to the nuts and bolts, craft logistical excellence, and sweat the small stuff. If you're looking for limitless relevance and brand activation, we've got good news: you're at the core of it.

About Us

We Are
Real Experience.
We Are BeCore.

Where do you push yourself to when there are no limits? It’s a question BeCore has sought to answer with every experience we create. We favor the brave here. We’re defying gravity, redefining dreaming, and thinking outside the conventional. At the risk of being called crazy, our team embraces curiosity to prompt innovation. With each idea we present, we’re enamored with how we can amplify its impact. We’ve discarded outdated thinking, embraced living in the now, having fun, and inviting everyone to participate in the experience. After all, these are not just moments or events we're creating. They are avenues for making memories.

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Experiential Marketing

BeCore experiential marketing is made up of both dreamers and do-ers. With our team, every “What if?” is now a “Why not?”

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Pop-Up Shops

We drive a convenient, frictionless experience through alluring, non-traditional storefronts. Temporary stores with lasting impressions: what more could you ask for?

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Mobile Tours

At BeCore, we believe “IRL” is still in, which is why our team is in your community, hand-delivering what it means to share.

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Brand Activation

It takes a village to raise a brand, and our team specializes in turning your story into a real experience. 3...2...1...Blast off.

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Sampling Tours

When you need to bring your product directly to your audience, BeCore is there. We’re putting unforgettably good times into overdrive for every audience, every time.

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Event Production

Top to bottom, inside-out, before and after: we promise to make you stand out and truly connect in every aspect of your experience.

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Art Integration

Art is intrinsic to culture, culture is intrinsic to society, and society is where your brand lives. We at BeCore believe in building legacies. So, go ahead. Go avant-garde. We dare you.

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Sponsorship Activation

We know that by delivering the right experience, at the right moment, brands can strengthen and become part of the memories made at sporting events, music festivals or any other sponsored endeavor.

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Industries We Serve From Coast to Coast

For each and every industry we embrace, we are deeply experienced and highly resourceful. We’ve worked with two and 4 wheel motorsports, consumer electronics, CPG, lifestyle brands, fashion brands, gaming, sports, and beer & spirit industries. What’s next? You tell us.

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Meet the Team

It takes endless collaboration and commitment to run BeCore. From each of our incredible team members comes the dedication to not only us, but to you. With BeCore, we make sure you’re treated as a partner so we can build, imagine, and create alongside you. No matter your goal, we bring creativity without compromise.

About Us

Mark
Billik

Founder

Steve
Dupee

CEO

Nikki
Malinowski

CFO

Jen
Fisch

Executive Creative Director

Kelly
Vaught

Principal/CMO

Alyssa
Jones

VP of Production and Operations

Preeya
Patel

Director of Production

Roger
Malinowski

VP of Business Development and Marketing Communications

Our Winning Ways.

We get it: the proof is in the pudding. Between you and BeCore, we don’t mind showing off all the ways we’ve formed real experiences with our partners. In fact, we’ve won awards for it. And that spot right there? That’s where an accolade for your story will go.

1

Cannes Lion Award

4

Event Marketer IT Lists

6

Summit Creative Awards

Why We Love New York.

Brands.

New York is known world-wide for its influence on fashion, so it’s no surprise that it's home to Ann Taylor, Brooks Brothers, Calvin Klein, Coach, DKNY, J. Crew, Kate Spade, Kenneth Cole, and Marc Jacobs. The booming city has international presence, as seen by the headquarters of ABC, CBS, HBO, Nickelodeon, Showtime, Sirius XM, and more. Amongst these are other notable brands, including Rockstar Games, Deloitte, Major League Baseball, Scholastic, and the Food Network. What doesn’t NYC have?

Tourist Attractions.

You already know of some of New York City’s most notable tourist attractions, because they’re iconic and visible from miles away. The Statue of Liberty and the Empire State Building are frequented by visitors often for their immense beauty and importance in American culture. In addition, NYC has Coney Island, the Bronx Zoo, the High Line Park, and the Metropolitan Museum of Art. No matter what you’re looking for, NYC has something fun, artsy, and interesting.

People.

The people of New York do have a reputation for being busy. But we don’t blame them, because it’s for good reason: there’s a lot going on in this city. Don’t let their speed scare you! While loud and fast-paced, New Yorkers are also friendly, mindful, and cultured. The diversity of the city means that everyone feels accepted. And, of course, it goes without saying that the average NYC local is more than fashionable.

Location.

New York offers it all: food, art, culture, annual events, and nightlife worth losing sleep over. Within the bustling city are pockets of greenery, including Central Park, Bryant Park, and Prospect Park. If you (somehow) find you need a change of scenery from New York, you’re within driving distance of anything you could ever need: the beach, mountains, and other big cities like Philadelphia and D.C. NYC also features every season, and is perfect for experiencing it all.

Culture, Art, and Music.

New York is borderline overflowing with culture, art, and music. Most are familiar with Broadway. NYC is popular for its Theatre District, as well as for its roots in jazz, hip hop, punk rock, and disco music. There’s a number of museums that display abstract expressionism - NYC’s forte - and is home to the Department of Cultural Affairs. The city is also prominent in LGBTQ history, having moments integral to the gay rights movement that help define its culture.

Food.

Ah, the Big Apple. While New York isn’t actually known for of oversized produce, there’s more than enough food to go around. NYC has a number of ethnic neighborhoods, and it’s beautiful diversity resulted in foods with worldwide influence. There’s Jewish, Italian, Chinese, Cuban, and Latino dishes, including meals fusing those backgrounds! There’s also New York-style pizza, bagels, pastrami, hot dogs, and cheesecake. In addition, the city features incredible baked pretzels, Italian ice, bagel sandwiches, and Manhattan clam chowder.