Real Experience.

Strengthening and celebrating community and connection.

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Los Angeles

We Are More Than an Experiential Marketing Agency in Los Angeles Specializing in Event Production & Brand Activations

Los Angeles is lively, creative, curious, and BeCore loves the city for that reason. When our compelling experiential marketing has the chance to become more than planning, LA is where we go to make them reality. No pipe dreams here; we know that our innate human connection and cultural relevance resonate with Hollywood dreamers, beach dwellers, and those that love taking pics in front of pink walls.

Our group is here to provide energy to the nuts and bolts, craft logistical excellence, and sweat the small stuff. If you're looking for limitless relevance and brand activation, we've got good news: you're at the core of it.

About Us

We Are
Real Experience.
We Are BeCore.

Where do you push yourself to when there are no limits? It’s a question BeCore has sought to answer with every experience we create. We favor the brave here. We’re defying gravity, redefining dreaming, and thinking outside the conventional. At the risk of being called crazy, our team embraces curiosity to prompt innovation. With each idea we present, we’re enamored with how we can amplify its impact. We’ve discarded outdated thinking, embraced living in the now, having fun, and inviting everyone to participate in the experience. After all, these are not just moments or events we're creating. They are avenues for making memories.

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Experiential Marketing

BeCore experiential marketing is made up of both dreamers and do-ers. With our team, every “What if?” is now a “Why not?”

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Pop-Up Shops

We drive a convenient, frictionless experience through alluring, non-traditional storefronts. Temporary stores with lasting impressions: what more could you ask for?

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Mobile Tours

At BeCore, we believe “IRL” is still in, which is why our team is in your community, hand-delivering what it means to share.

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Brand Activation

It takes a village to raise a brand, and our team specializes in turning your story into a real experience. 3...2...1...Blast off.

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Sampling Tours

When you need to bring your product directly to your audience, BeCore is there. We’re putting unforgettably good times into overdrive for every audience, every time.

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Event Production

Top to bottom, inside-out, before and after: we promise to make you stand out and truly connect in every aspect of your experience.

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Art Integration

Art is intrinsic to culture, culture is intrinsic to society, and society is where your brand lives. We at BeCore believe in building legacies. So, go ahead. Go avant-garde. We dare you.

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Sponsorship Activation

We know that by delivering the right experience, at the right moment, brands can strengthen and become part of the memories made at sporting events, music festivals or any other sponsored endeavor.

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Industries We Serve From Coast to Coast

For each and every industry we embrace, we are deeply experienced and highly resourceful. We’ve worked with two and 4 wheel motorsports, consumer electronics, CPG, lifestyle brands, fashion brands, gaming, sports, and beer & spirit industries. What’s next? You tell us.

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Meet the Team

It takes endless collaboration and commitment to run BeCore. From each of our incredible team members comes the dedication to not only us, but to you. With BeCore, we make sure you’re treated as a partner so we can build, imagine, and create alongside you. No matter your goal, we bring creativity without compromise.

About Us

Mark
Billik

Founder

Steve
Dupee

CEO

Nikki
Malinowski

CFO

Jen
Fisch

Executive Creative Director

Kelly
Vaught

Principal/CMO

Alyssa
Jones

VP of Production and Operations

Preeya
Patel

Director of Production

Roger
Malinowski

VP of Business Development and Marketing Communications

Our Winning Ways.

We get it: the proof is in the pudding. Between you and BeCore, we don’t mind showing off all the ways we’ve formed real experiences with our partners. In fact, we’ve won awards for it. And that spot right there? That’s where an accolade for your story will go.

1

Cannes Lion Award

4

Event Marketer IT Lists

6

Summit Creative Awards

Why We Love Los Angeles.

Brands.

Los Angeles is diverse, and so are the brands that call it home. Within the entertainment sphere, Los Angeles is number one. Paramount, Fox, Marvel, Warner Brothers, Sony, Lions Gate, WME, CBS, and CAA are all situated in this SoCal dreamland. LA does more than entertainment though. Lesser known for its influence on fashion, it’s still the headquarters home for American Apparel, Guess, and Cross Colors. It also houses Aderra, a tech company, Atlantic Records, and the HQ of Fatburger.

Tourist Attractions.

Being a local is the goal, but tourist attractions in Los Angeles are in no shortage...plus, they’re worth visiting. The LA Zoo is popular amongst families, and casual hikers enjoy visiting the Hollywood Sign in the hills. An association with entertainment means that visiting Universal Studios and Disneyland are musts. The city has museums around every corner, one of the most popular being Griffith Observatory. In addition, tourists adore the photo-ops found in every painted wall and the piers!

People.

The people of Los Angeles are proud to live here. It’s a melting pot of diversity, accepting of every walk of life. There’s no shortage of variety, and you’ll meet people with typical day jobs to performers constantly traveling between auditions. While a number of famous celebs have homes here, the city is more down-to-earth than one would expect. Ultimately, this cultural hub is vibrant, eclectic, and diverse, which is what makes working within it so fun.

Location.

Los Angeles is known for being in the middle of it all, both literally and metaphorically. It’s less than an hour and a half from whatever outdoorsy adventure you’re looking to embark on, including mountains perfect for skiing and snowboarding or a beach to lounge on. Hikes are common here, and LA is full of trails worth exploring. Feeling overwhelmed? No worries; the weather is perfect year-round, so it’s always a good day to get outside.

Culture, Art, and Music.

When considering art and culture, older cities may come to mind, but Los Angeles proudly represents a creative hub for all facets of the human experience. Oldest are Hollywood tropes, including Hollywood Boulevard, the Walk of Fame, and presence in TV and entertainment. Beyond that, LA is at the center of fashion as well - just take a look at Rodeo Drive. In general, its vibe is strengthened by the presence of both acceptance and newness, driving youthful originality.

Food.

With diversity comes the diversity in food, and Los Angeles is no exception. There’s variety like no other in this city, and the multitude of unique neighborhoods offer a number of options. Los Angeles is the king of fusion restaurants, combining ethnic staples for unparalleled and unprecedented tastes. And if you’re on the go, you’re in luck. LA is known for its fleet of food trucks that traverse the city daily.