There’s never been a better time to launch a Pop-Up Shop than in 2016. The rise of online-first retail companies becoming pop-up players are highlighting the role that physical stores play in showcasing products and displaying the shift from online to real-world engagement. Pop-Up Shops Work. Plain and simple. Digital Marketers are running into walls with digital capabilities and brands that are showcasing their brand directly to consumers are in for the spoils.
So Why Should I Invest in a Pop-Up Shop?
There is an unprecedented amount of empty space across the United States, in Cities like New York, Los Angeles, Detroit and Chicago. If you see an opportunity at a particular location, make the property owner an offer and they’ll most likely jump on it. It’s a win-win situation. They can collect on a property that is otherwise costing them money to own, and your brand can directly engage with consumers in the perfect location.
Pop-Up Shops Provide a Low Risk Opportunity
Pop-Up Shops are Low Risk from a business standpoint. You can obtain a short-term lease for a month or two, it’s not that big of a commitment. We’ve seen Pop-Up Shops in the form of a trailer, old office building, warehouse, street corner, customized bicycle, truck, or dorm room. Pop-Up Shops really can take any form.
Perfect Opportunity for Seasonal Planning
Holidays are always around the corner and sales skyrocket during December and November in Retail. Additionally, Pop-Up Shops can be used to build anticipation for the holidays by building local brand awareness and gaining valuable insight about your customer and target demographic.
Pop-Up Shops Allow Brands to get Creative
This is your brand’s chance to experiment with ideas. Temporary Retail stores are a great way to learn about what works for your brand and what doesn’t. Get creative. Show consumers that you’re an interesting brand with some flavor.
Miss Me Jeans at Back Lot Bash in Skokie, Ill., Sunday, Aug. 30, 2015.
Pop-Ups Build Brand Awareness
Storefronts are a form of advertising all on their own. When you have a physical location in a busy transportation hub, you’re getting your brand in front of hundreds or thousands of potential new customers. Try to get close to a physical location that gathers passerby’s that would hold relevance to your particular brand. The closer you can get to your ideal customer the better.
If you have questions about experiential marketing contact BeCore today!