The group named “Brandalism” has flooded the city of Paris with a guerrilla marketing campaign including 600 posters distributed far and wide throughout the city in the style of Volkswagen, Air France as well as Exxon Mobil.
Many of these posters appear to be anti-corporate messages posted in bus steps and ad spaces across the city, linking these brands to the problems that the Paris Climate Talks are supposed to resolve.
We love this campaign. It clearly displays that this isn’t simply policy-maker issue but a consumer issue. Consumers need to take more responsibility for their purchasing decisions and by associating the clear-hard facts of the matter to the brand, consumers are able to see first hand what their purchasing decisions are going to affect. This guerrilla marketing campaign is simple, organized, powerful and straight to the point.
Definitely a project delivered by a highly organized team of street artists and teams working diligently and in secret. The earned media coverage following this campaign was widespread and highly affective.
More info available at Vice