Understand the Audience
Building great brand experiences is all about understanding your audience. If you’re unfamiliar with a brand, do your homework. There are tools available on the internet to help understand brand demographics in more detailed ways. Audience Insights and metrics from social media and audience profiles can assist in shaping your next event in marvelous ways. Make your event a memorable brand experience for more ways than one. Here are 5 Ways to Create an Excellent Consumer Experience Anywhere.
Keep it real. Stay Authentic.
Stay true to the core methodologies of the brand. Understand that every single component of the event deserves a customized experience. Understand the needs of the consumer depending on the brand and audience. Speak their language.
Mike’s Hard Lemonade: Samples and Sunglasses
Adobe Photoshop Time Travel to the 90’s: Throwback to the 90’s. Raiden kicking butt in some Mortal Kombat on Super Nintendo.
Build Genuine Happiness
Make sure that you’re not just putting brand A with brand B with an attempt to be outbound, or apply ideas to the wrong audience. Don’t shout at your audience. Give them something to be happy about, enjoy, consume, photograph, share, experience and take home.
Let Consumers Discover the brand in the Experience
4.) Brands should create touchpoints that allow the consumer to discover the brand on their own. Natural Discovery is key, which is why experiential marketing and event marketing are so effective.
5.) Understand the attendee’s needs
If you have questions about experiential marketing, or consumer experience marketing contact us today.