It is one of the hottest new ways to engage with consumers.If you’re looking for some great examples of experiential marketing, look no further.
What is Experiential Marketing?
It is sometimes referred to as, engagement marketing, event marketing, live marketing, or participation marketing. It’s a marketing strategy which invites and encourages consumers to participate in the evolution of a brand or brand experience. Rather than looking at consumers as passive receivers of marketing messaging, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
10+ Experiential Marketing Activations at SXSW 2016
YouTube Dude Perfect 2016 in Tompkins Square
Adobe Passport to Creativity in Downtown LA
Ducati Scrambler Press Party
Windows 10 Special Olympics upgrade
DTS:X HQ Launch
Adobe Photoshop Time Travel
Xbox Exclusive Sunset Overdrive Ready to Roll
Windows 10 NFL Fan Upgrade
Nike Sb – Go Skate Day 2015
Palm Breeze Experiential Marketing Launch Party
It isn’t just a buzzword, it’s a growing marketing trend which involves marketing a product or server through experiences. These experiences engage consumers and create emotional attachment to the product or service.
eSports Experiential Marketing Event
Lets talk about Experiential Marketing
There are many aspects which are differentiators of traditional marketing from experiential. Experiential focuses on providing sensory, emotional, cognitive and rational values to the consumers. It also aims to create synergies among meaning, perception, consumption and brand loyalty. Furthermore, experiential requires a more diverse range of research methods in order to understand consumers.
Experiential is getting more technologically advanced and personalized. The wide spread of the internet and increasing competition among online retailers has led to the rise of virtual experiential. Using the internet and it’s various channels to create enriched and engaging experiences by using visual and audio tools.
If you have questions about experiential, consumer experience marketing, content marketing, or event marketing contact us today, we’d be happy to partner with you!