Experiential Activations tap into consumers fear of missing out. The desire to live in the moment among millennials is quite compelling and provides brands with opportunities to define what this experience looks like. What will this content look like after it’s been shared? Where will it live? What does it do?
While these brand activations inform consumers about a product or service, activation attendees are more motivated to participate and promote. Consumers these days value experiences over physical purchases and this is drastically changing the marketing landscape.
Did you know that 98% of consumers capture content at live events and all of those who capture content share it across their social media networks? 83% of consumers share content from events up to 15 times and nearly 47% prefer to share content they captured as opposed to content fed to them by a brand or service.
Not all updates shared on social media have anything to do with the product itself, the brand activation can prove for a fun way for attendees to show off their latest adventure to their friends.
How about tapping into that adventure with a custom Snapchat geo-filter or a Photograph using your brand’s logo or text being shared by all your attendees. This is a great way to reach out into your core demographic, by having your attendee’s and guests do the curating. Remember that you’re talking to your attendee’s followers as well as your attendees.
Using Experiential Activations to create content for the remainder of your marketing is quickly becoming one of the fastest growing trends among marketers and brands alike. Using content from brand experiences help to distribute the likeness of a brand, for example; the positive emotions and fun of being an attendee.
What were attendee’s able to experience? Were they able to create something? Did they have an opportunity to meet someone special? Did they simply have a blast? Highlight these emotions and associate them with your brand by capturing them at the perfect moment in the experience.
If you have questions about Experiential Activations or Experiential Marketing contact BeCore today! We conceive, strategize and execute experiential marketing in all its forms.