Good Humor Ice Cream
EAST COAST SAMPLING TOUR
What we did for
Good Humor Ice Cream
In order to bring Good Humor to the forefront of people’s minds and redefine snacking, BeCore helped craft the perfect ice cream tour. Using the mottos "Share the New York" and "Share the Boston," the Good Humor van traversed two cities, introduced themselves to a new generation, and provided tasty samples to all.
Good Humor’s Interactive Ice Cream Truck
38
Events
58K
Consumers Reached
21%
Sales Increase
Lots of laughter.
The ice cream tour made kids smile like no other ice cream truck before by including samples, photo props, and activities at each stop.
We all scream for icons.
This bright red, iconic ice cream truck successfully incentivized people, as 58,000+ met their city's vehicle and Good Humor experienced a 21% sales increase.