Good Humor Ice Cream


What we did for

Good Humor Ice Cream

In order to bring Good Humor to the forefront of people’s minds and redefine snacking, BeCore helped craft the perfect ice cream tour. Using the mottos "Share the New York" and "Share the Boston," the Good Humor van traversed two cities, introduced themselves to a new generation, and provided tasty samples to all.

The bright red Good Humor van carried tasty treats across the country, allowing neighbors to share their love for ice cream together.

Good Humor’s Interactive Ice Cream Truck




Consumers Reached


Sales Increase

Lots of laughter.

The ice cream tour made kids smile like no other ice cream truck before by including samples, photo props, and activities at each stop.

We all scream for icons.

This bright red, iconic ice cream truck successfully incentivized people, as 58,000+ met their city's vehicle and Good Humor experienced a 21% sales increase.


Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!