Generation Z will dominate the freelance economy
Did you know that the freelance economy now includes over 55 million Americans or roughly 25 percent of the entire United States workforce? This trend is going to continue to rise thanks to Generation Z and how they work. Gen Z looks to capitalize on the opportunities available to them, and many more small businesses are hiring freelancers as opposed to larger companies to fulfill needs for projects.
Freelancers and employees will benefit from adapted autonomy and flexibility
People make the decision to be a freelancer for a few primary reasons, they want to be their own boss, they are able to have a more flexible working schedule and to have the freedom to work where it’s most convenient.
Branding is going to develop an entirely new definition
Freelancers are developing brand identities for themselves, an extension of Gen Z’s use of social media, their approach to digital is self-branding.
Freelancers drive innovation by bringing fresh ideas and perspectives
Innovation is one of the greatest benefits to companies that bring in outside contractors and being that this is where Generation Z is seeking to be you can imagine that they’re going to be bringing in fresh ideas and making changes to the traditional ways of your company.
If you have questions about Generation Z, or Experiential Marketing, contact BeCore today!