Human Experiences: The Importance of Brand Ambassadors in Experiential

Today we’re going to discuss the importance of brand ambassadors. For the majority of businesses getting the word out about their business is absolutely essential to success. There’s a lot of different ways that you can go about promoting your brand in order to raise awareness. Sometimes, advertising and sales can come off as if you’re trying too hard to sell your product.

Companies have been seeing success with ambassadors, especially with brands activating using experiential marketing campaigns. In fact, Ambassadors are the not-so-secret weapon of many hot brands. They help the up-and-coming brands stand out among many others. Building ambassadors is not about trying to create a magical viral video, it’s about building heart centered relationships one person at a time.

Microsoft Band Activation

Microsoft Band Launch

Ambassadors help humanize your brand

People like to buy products from people, plain and simple. Even though organizations traditionally brand themselves with logos, symbols and colors, social media offers opportunities to do more. When ambassadors are aligned with your brand, they tend to be emotionally engaged, which consumers notice. When someone is passionate about what they’re doing it’s contagious and not only do they show passion, they show authenticity.

Microsoft Band Launch LA

Microsoft Band Launch

Brand Ambassadors will increase your social media impression reach

When a brand goes the extra mile to help out an attendee or consumer, it doesn’t go forgotten. Consumers remember their experience, and in turn help increase positive brand mention. When people see or hear something positive about a brand, people attach high credibility to it. When you integrate brand ambassadors into your campaign, you are integrating their individual social media clout into the picture which magnifies what you’re doing at your activation.

Brand Ambassadors help with reputation management

When you have feet on the ground and a guest may have an issue with something, they are there to help. If your brand ambassador is online and someone has an issue, they can swoop in to help with any issues they may have experienced. It’s all about exceeding service expectation. The great thing about brand ambassadors is they see opportunities all over, they can take a frustrated guest and help turn their experience around. It’s these kinds of engagements that people remember for good.

XBOX Barbershop


Brand Ambassadors help provide positive word of mouth

When people are out there using your product publicly, it gets the conversation going. Nothing can be as powerful as word of mouth. When you can transform your fans into supporters, you’ve just earned yourself the best word of mouth marketing you can get. Brand ambassadors are out there endorsing your brand turning people into potential customers one by one.


Forward Pop-Up Tour


Brand Ambassadors can help increase your web traffic

When you shift your focus from content to community, you earn content. Ambassadors who have their own blog or social channels will talk about their experience with your company or products. This in-turn will help increase your SEO rank, as well as your domain authority with google. This is an easy and effective way to get extra traffic to your site without your marketing team having to add extra effort.

Cotton and Rue La La create a unique pop-up shop with BeCore Experiential Marketing Agency from Los Angeles, California. The brand activation took place in Boston.

Cotton / Rue La La Pop-Up Shop

Brand Ambassadors help increase brand awareness, authentically

People listen to their friend’s advice over an advertisement. Usually because they know they’re not being manipulated by a TV ad, or commercial, perhaps a banner ad shouting at you while you’re trying to listen to music. Brand ambassadors live the brand, and as they use it’s products and service, people take notice. This alone can speak louder than any ad or commercial.

Stillhouse tailgate tour

If you’ve got questions about experiential marketing or are interested in speaking with someone about creating your own marketing campaign, contact BeCore today! We’d love to partner with you on your next project.