Why is it that product samples work so well when it comes to marketing a product or service?
Product sampling continues to rank among the most effective tactics in the history of marketing because of its ability to do what no other medium can. Put the product in the customer’s hands. Marketers have gotten very good at explaining to consumers the many benefits of using their new product or brand. However, convincing human beings isn’t always as simple as broadcasting a message to them, especially in this era of anti-advertising.
Mezzetta Product Sampling
So when is the best time to activate a product sampling campaign?
Often times, consumers are such creatures of habit, that they wouldn’t even consider trying alternative brands, which means brands need to find new ways of getting the product into the consumer’s hands without immediately changing their spending habits. Product samples are also a way of creating excitement. Whether being distributed at a brand activation or pop-up shop or being delivered directly to a consumer’s home product samples get your products into the hands of the consumer.
Mike’s Harder Lemonade Product Sampling
Often times, consumers are such creatures of habit, that they wouldn’t even consider trying alternative brands, which means brands need to find new ways of getting the product into the consumer’s hands without immediately changing their spending habits. Product samples are also a way of creating excitement. Whether being distributed at a brand activation or pop-up shop or being delivered directly to a consumer’s home product samples get your products into the hands of the consumer.
Red Bull at NACS in Atlanta
Where should I activate a product sampling campaign?
With outbound product sampling activations, it’s very important to understand your ideal customer. Who are they? Where do they spend their time? Where is it that the consumer will be using your products? Make sure that you activate in a time and place that your consumer will be either using your product.
Product sampling as a practice is growing in terms of importance because consumers get bombarded with marketing messages. It’s difficult to make an impact on consumers day with traditional marketing practices.
Recent polls from PMA indicate that over 75% of customers say they have become aware of a product through a sample. Consumers are acting on this awareness many stating that product sampling helps them choose among available brands.
This is the consumer preferred method of marketing these days. People love to try new things if they’re given the opportunity. They just don’t want to risk their money on an unknown product.
If you have questions about product sampling, experiential marketing, engagement marketing or just want to say hi contact BeCore today. We’d love to partner with you!