Tag: content marketing

May 7, 2018

Human Experiences: The Importance of Brand Ambassadors in Experiential

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Today we’re going to discuss the importance of brand ambassadors. For the majority of businesses getting the word out about their business is absolutely essential to success. There’s a lot of different ways that you can go about promoting your brand in order to raise awareness. Sometimes, advertising and sales can come off as if […]

April 20, 2018

How Experiential Marketing Targets Modern Consumers

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Millennials and younger generations have been spending their dollars in vastly different ways from the ones that have came before. Studies consistently demonstrate millennials prefer buying experiences to purchasing material possessions. They don’t need more stuff. In fact, they want less stuff. They crave more experiences. Why is this generation different from the one’s that […]

April 3, 2018

Event Marketing Statistics, Trends and Experiential Data

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Who would doubt the power and effectiveness of live events and experiential marketing? 80% of marketers believe that experiential is critical to their brand’s success. That’s an impressive statistic. There are a lot of impressive statistics surrounding live events and experiential marketing activations. Check them out in the post below.     15 Interesting Statistics […]

March 15, 2018

5 Things To Consider with Shock and Awe Stunts and Marketing Campaigns

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In 2018 it’s safe to say that American culture more than ever, accepts the behavior, imagery and language that was once considered taboo in the past. Brand marketing strategies are following suit with increasingly provocative brand content and marketing campaigns. Shock and Awe Stunts and Marketing Campaigns can be an awesome way to convey a […]

March 7, 2018

Unique Technologies To Integrate Into Your Next Event

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Consumer engagement has been moving from traditional advertising and commercials to new digital and experiential methods of advertising products and services. In today’s post we’re going to explore the new, unique, and emerging technologies and strategies that brands and marketers should consider utilizing. Integration of Twitch into Experiential Campaigns Being that this is a video […]

February 28, 2018

How Artificial Intelligence Will Impact The Event Industry

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I’m sure you’ve been hearing all the buzz surrounding the recent popularity of artificial intelligence. Companies have been making massive investments across the world into artificial intelligence. There is plenty of information that’s been published in technology journals about the promises it wishes to deliver, and the fears people have associated with A.I. So how […]

February 20, 2018

What Can Bourbon Teach You About Experiential Marketing?

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Experiential Marketing works extremely well for brands that can’t tell consumers about their product. Certain things just have to be seen, tasted, smelled, heard or felt to truly understand or to be believed. These are the details that can easily be missed in a traditional marketing campaign. You can’t simply tell consumers how great your […]

February 15, 2018

Why Nostalgia Marketing Works So Well, And How Your Brand Can Benefit

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Why Nostalgia Marketing Works So Well Nostalgia is in all of us. As the years go by we all develop a certain degree of nostalgia. Games we may have played, maybe it was the smell of the food, or the music we listened to. They all make us feel something. Why Nostalgia Marketing Works So […]

February 13, 2018

How Music Helps Shape Positive Experiences with Consumers

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It’s likely you don’t need me to tell you that music has the power to create profound experiences. It can cure pain, take you back, or completely make or break a party. But some experiences are just more memorable than others. THIS IS HOW REAL MEMORIES GET FORMED   Nothing truly comes quite as close […]

December 13, 2017

10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit

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10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit Who doesn’t love a little fun for the Holidays? Check out these top 10 Christmas Inspired Experiential Marketing Campaigns to help get you in the Holiday Spirit. The Post Office Christmas Stamp Pop-Up Shop Coca-Cola Sends A White Christmas to Singapore from Finland […]

December 11, 2017

How Event Production Can Fuel Online Content and Craft Brand Stories Along The Way

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Events and Experiential Marketing are a great way to engage with consumers but what about for generating content?  How do you make sure that your online community benefits from events IRL? It can seem easy to consider the benefits of attending an event or brand activation when you actually attend. How can you make sure […]

November 8, 2017

3 Things You Just Can’t Miss with Experiential Marketing

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CMO’s expect to funnel up to 50 percent of their marketing budgets into brand experiences, according to a 2017 Freeman study. These brand leaders are recognizing that people don’t wish to be bombarded by ads. What they want are authentic interactions with companies. They want experiences with their brands. That’s where experiential marketing comes in. […]

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