Fans were excited to get out of the heat and walk into the air-conditioned Amazon Fire Lounge tent with live games and entertainment. Brand ambassadors greeted attendees and encouraged them to participate in the mini gaming tournaments, test out the latest products, and participate in the photo experiences. People loved the fidget spinners and emoji keychains as giveaways and the presence of Kevin Woo and Juhn Curry Ahn, two of the most popular K Pop stars at the Mobile Masters Invitational, brought in hundreds of additional fans.
The Results: The Mobile Masters tent brought in nearly 10,000 fans over two days. Over 4,093 participants walked through the Amazon Fire Tablet lounge, and 1,874 engaged in the mini gaming competitions.