Date: July 21 – 22, 2017
Location: Hard Rock Hotel, San Diego, CA
The Challenge: The ultimate goal of the activation was to educate convention goers of the ever changing and amazing possibilities for enjoying their favorite movies and television shows at home and on-the-go.
The Execution: We created an 18 x25 footprint in the Hard Rock Hotel that showcased different VR and 4K content from various shows and films and had a green screen photo op from each of the partner studios. We also conducted interviews with influencers, to be filmed and edited for content.
The Results: Over the 2 day activation, we engaged 337 people in 20 minute demo experiences. We had 2 influencer interviews; one being three cast members from the Guardians of the Galaxy Vol. 2 and the other from the Planet of the Apes.