Create brand awareness and provide product sampling of the new JUUL vaporizer product.
BeCore designed, fabricated and managed a custom container to function as a mobile sampling lounge for the PAX brand. The unit was built out to include product display and areas for trial and education while touring various events in multiple markets across the East Coast. The tour has been extended to include cities along the West Coast and other major markets nationwide. BeCore managed all touring elements including staffing, sampling. POS, inventory, location procurement, permitting and logistics.
On average, BeCore exceeded the sampling goals set by JUUL for each location (average number of samples/event distributed equals 5,000+).