The Challenge:

Launch Palm Breeze brand by creating the ultimate Vacay Every Day experience and introduce the beverage to stylish women aged 21-29.

The Execution

We brought this vision to life by creating the ultimate #VacayEveryDay experience held at Santa Monica’s well-known Viceroy Hotel. The experience included photo ops, music, Gilt fashion show, gift bags, custom Palm Breeze cocktails, flower station, blow dry bar and nail bar.

We enhanced the experience by adding a Palm Breeze projection-mapped display that dominated one side of the Viceroy hotel.

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The Results

Maxing out with 600 RSVPS in one week, the Palm Breeze launch party set the standard for the rest of the 2015 event season. Celebrity actress and model, Shay Mitchell, emceed the gala and shared the experience through her social media channels creating huge digital impressions. (7.9 Million followers on Instagram alone, where she posted multiple photos). The event generated more than 60 million total earned media impressions, while the step-and-repeat photo station had a total reach of 44,095 from shared photos across Facebook, Instagram and Tumblr.

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