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The Challenge:

Launch Palm Breeze brand by creating the ultimate Vacay Every Day experience and introduce the beverage to stylish women aged 21-29.

The Execution

We brought this vision to life by creating the ultimate #VacayEveryDay experience held at Santa Monica’s well-known Viceroy Hotel. The experience included photo ops, music, Gilt fashion show, gift bags, custom Palm Breeze cocktails, flower station, blow dry bar and nail bar.

We enhanced the experience by adding a Palm Breeze projection-mapped display that dominated one side of the Viceroy hotel.

  • Experiential Marketing Agency based in Los Angeles
  • Experiential Marketing for Hotels like Viceroy in Santa Monica
  • Experiential Marketing for Hotels
  • Experiential Marketing for Hotels
  • Experiential Marketing for Hotels
  • Viceroy Hotel in Santa Monica - Experiential Marketing
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The Results

Maxing out with 600 RSVPS in one week, the Palm Breeze launch party set the standard for the rest of the 2015 event season. Celebrity actress and model, Shay Mitchell, emceed the gala and shared the experience through her social media channels creating huge digital impressions. (7.9 Million followers on Instagram alone, where she posted multiple photos). The event generated more than 60 million total earned media impressions, while the step-and-repeat photo station had a total reach of 44,095 from shared photos across Facebook, Instagram and Tumblr.

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Hit us up! We’d love to partner with you.

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Teva 2016 Experiential Marketing Activation at Bonnaroo
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  • Steve Dupee

    CEO

    Steve Dupee BeCore
    Steve Dupee BeCore
  • Mark Billik

    Chairman/Founder

  • Jen Fisch

    Executive Creative Director

  • Kelly Vaught

    CMO

  • Alex Woodworth

    Business Development

  • Alyssa Jones

    VP of Production and Operations

  • Ariele Pratt

    Production

  • Cora Lytle

    Production

  • Jose Hernandez

    Operations

  • Junior Garcia

    Operations

  • Monich Dany

    Production

  • Monyca McKnight

    Operations

  • Preeya Patel

    Director of Production

  • Robert Cunningham

    Operations

  • Roger Malinowski

    VP of Business Development and Marketing Communications

  • Ryan Vaught

    Director of Accounting

  • Spencer Vaught

    Accounting

  • Tayler Harris

    Production

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