The Challenge:
Launch Palm Breeze brand by creating the ultimate Vacay Every Day experience and introduce the beverage to stylish women aged 21-29.
The Execution
We brought this vision to life by creating the ultimate #VacayEveryDay experience held at Santa Monica’s well-known Viceroy Hotel. The experience included photo ops, music, Gilt fashion show, gift bags, custom Palm Breeze cocktails, flower station, blow dry bar and nail bar.
We enhanced the experience by adding a Palm Breeze projection-mapped display that dominated one side of the Viceroy hotel.