The Challenge: Generate brand awareness and drive traffic to the new PurePoint™ Financial centers through a sweepstakes giveaway that encourages consumers to open the door – literally – to the savings possibilities.
The Execution: Fabricate and setup three free standing red doors in three cities across the United States. Dallas, TX, Houston, TX, and Tampa, FL. Consumers were encouraged to open the red doors, learn more about the revealed artist and read the stats for themselves while Brand Ambassadors distributed handouts on how to enter for a chance to win $10,000.
Sign-ups succeeded benchmarks and valuable data was garnered from the three primary markets across the United States.
Consumer engagements:2048 Handouts distributed 1340 Sweepstakes entries 118