Create awareness and provide hands-on demos of the Windows 10 software upgrade. Upgrade fan experiences and create socially sharable stories.
For 3 event days, we featured a 60’x60’ footprint in Horsepower Plaza where fans were able to participate in Windows 10 demos, enter to win a VIP NASCAR® Experience, play games, and receive fun swag. On race day, we upgraded (20) winners to an exclusive experience. These upgraded fans had access to the 50’x20’ infield Chalet right next to the start line, allowing them to watch the race in style. The winners had an opportunity to meet Dale Earnhardt Jr. and participate in a Q&A before the race. Prior to the race, the winners were taken on a garage tour and walk around the track by the start/finish line.