Revamp a beloved NYC basketball court in need with the help of YouTube and Dude Perfect. Create buzz and awareness of the renovation through the use of social media and consumer involvement.
YouTube stars Dude Perfect ‘made every day gameday’ by resurfacing the basketball courts in New York’s Tompkins Square Park. On Monday May 4th, the NYC community, Dude Perfect fans, city officials and athletes came together to celebrate the renovation of a historic basketball court. The court was decked out with trick shot challenges, music, prizes and fun surprises. A kickoff ceremony was held with city officials, announcing the revitalization of Tompkins Square Park and congratulating the guys on their 5,000,000+ subscribers.