Who We Are
There are no labels here. BeCore sees people as people. No interaction is forced. We always go nuts, but always on brand. We're experienced, cultured, and mature. Our team believes in eccentricity, but not outlandishness. It's widely-loved, carefully-calculated beauty, art, and branding. We're here to do more, at the core.
Our insight is inspired by community. We compose offline, tangible interactions with the lesser-known facets of your industry. Guests leave feeling energized after engaging in experiences centered around messages powerful enough that they don't need to be spelled out. BeCore takes the best and makes it better, period.
- Event Marketer IT List
- Guinness World Records title for the most candles on a cake / Mike's Hard Lemonade
- Promo Top Shops Award / Chief Marketer
- Guinness World Record for the world's largest cheese sculpture / The Melt
- Clio Sports Shortlist / Engagement Category / Nike SB
- Pro Awards / Gold & Bronze / Nike SB
- Summit Creative Award / Silver / Nike SB
- Biz Bash Event Style Awards / Best PR Stunt / Nike SB
- Gunn Report Cases for Creativity List / Pima Air & Space
- ChiefMarketer Top Shop
- Event Marketer IT List
- Summit Creative Award / Gold / Pima Air & Space
- Summit Creative Award / Bronze / Nike Chosen
- Summit Creative Award / Silver / Columbia
- Event Marketer IT List
- Cannes Lion Award Winner / Gold & Silver / Pima Air & Space
- Ex Award / Best Multi Venue Consumer Event / Nike Chosen
- Summit Creative Award / Gold / Barefoot Wine/Surfrider
- Inc. 500I5000 Lis
- Event Marketer IT List
- Summit International Award / Experiential Marketing Innovator / Nike Chosen
With a Midwest congeniality and firm belief in the power of positivity, Steve puts his 24 years of experience in agency client services, sponsorship consulting, integrated experiential marketing and building world-class teams to great use by guiding the BeCore team in the support of our amazing clients.
In addition to the thrill he gets from delivering memory making experiences, Steve loves watching his four kids compete in their various sports, traveling with his wife, beach time, live music, cheering on the Packers/Brewers/Bucks/Badgers, and enjoying wine and cocktails with friends.
Executive Creative Director
As our forward-thinking Executive Creative Director, Jen brings bold ideas to life for world-class brands. A passionate and visionary leader, Jen plays an active role in creative ideation, while also empowering BeCore's creatives to deliver award-winning work.
Outside of the office Jen enjoys life at the beach with her daughter and spends a good amount of time in the kitchen, coming up with recipes for the 4 cookbooks she has authored. She's also a huge sports fan and her Fantasy Football team, Von Miller Time, is BeCore's reigning Champ.
VP of Brand Strategy
Joe’s mantra is: “If it’s not remarkable, it’s invisible.” Helping our clients be remarkable through rigorous, creative, and insightful strategic planning is what drives Joe’s work every day. His career in marketing, advertising, and media includes roles with ESPN, the NBA, ABC Sports and ABC News. He was the Brand Manager at Gerber and is an agency veteran of Relay Worldwide (Publicis), Creature, and 206 Agency (Amp). He studied English and played Football at Harvard, taking home both a Bachelor’s degree and an Ivy League Championship ring. He later earned his MBA at the University of Oregon’s Warsaw Sports Marketing Center and was honored to be one of AdAge’s “40 Under 40” in 2007.
Originally from the small Central Washington town of Cashmere, he now lives on an island near Seattle where he spends his free time shucking oysters and building bonfires on the beach with his two daughters, his wife, and a dog named Johnny Cash.
VP of Client Services & Production
Seasoned in experiential and integrated brand marketing tactics since 2011, Preeya finds passion in creating engaging and dynamic experiences that connect brands to communities. As the VP of Client Services and Production at BeCore, Preeya manages our Creative, Production, and Client Services teams to identify trends, develop experiential strategies and execute story-driven programs that meet brand objectives. In her 10+ years of agency experience, she has led the development of countless experiential campaign strategies, evaluated program scopes against client budget parameters, built and led cross-functional teams, and executed successful activations that drive brand awareness, affinity, loyalty, and authentic connections.
And if you ever have a curiosity about the world of witches and wizards or dungeons and dragons, this fan of fantasy is here for you!
Director of Production
Engrossed in experiential marketing since the beginning of his career, Derek is no stranger to developing sponsorship strategies, building brand stories, and breathing life into fan engagements. As the Director of Production at BeCore, he leads a team of badass producers to ensure all projects are on time, on budget, and exactly as creatively envisioned. Focusing on impact and innovation, Derek oversees projects big and small while providing a stellar experience for all involved.
When Derek is not practicing his production ninja skills, you'll find him with his running shoes or bike hitting the trails and exploring the world.
Mark, with the invaluable assistance of a used Chevy Truck, launched BeCore from his Los Angeles garage in 1999. He was quickly named “Entrepreneur to Watch” in The Sports and Business Journal. His passion for pushing the envelope, along with an unflinching focus on flawless execution, has shaped the agency into one of the most admired in the country.
An avid sports enthusiast, Mark loves golfing at the competitive level, surfing, and spending time with his family.
Since 2004 Kelly has been creating engaging experiences for brands such as Red Bull, Microsoft, and Nike. He describes Experiential Marketing as a valuable means of contributing to culture and community, creating memories and stirring emotion. He also calls it “The most honest form of marketing.”
He is a husband and father who enjoys learning, mentoring, travel, art, reading and playing music. Was two-time champion on Wheel of Fortune and at one time was the winningest contestant.
Senior VP of Finance
Kellee has over three decades of experience in making companies profitable in overseeing operations and finance for some of the largest agencies in the country.
And when she is not negotiating contracts and serving her employees and clients, you might find her deep sea fishing, riding dirt bikes, golfing or hanging out with friends and family. She is admired and well respected by her colleagues and customers alike.
Welcome to BeCore.
For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.
In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.
We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.
The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.
With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.
Click here to drop us a line. We’ve got examples to inspire and ideas to share!