At the Core.

Strategic.

Creative.

Immersive.

Experience.

Activating experiences globally. Creating memories individually.

Who We Are

There are no labels here. BeCore sees people as people. No interaction is forced. We always go nuts, but always on brand. We're experienced, cultured, and mature. Our team believes in eccentricity, but not outlandishness. It's widely-loved, carefully-calculated beauty, art, and branding. We're here to do more, at the core.

Our Purpose

Our insight is inspired by community. We compose offline, tangible interactions with the lesser-known facets of your industry. Guests leave feeling energized after engaging in experiences centered around messages powerful enough that they don't need to be spelled out. BeCore takes the best and makes it better, period.

Awards & Recognitions

2019

- Event Marketer IT List

2017

- Guinness World Records title for the most candles on a cake / Mike's Hard Lemonade
- Promo Top Shops Award / Chief Marketer

2015

- Guinness World Record for the world's largest cheese sculpture / The Melt

2014

- Clio Sports Shortlist / Engagement Category / Nike SB
- Pro Awards / Gold & Bronze / Nike SB
- Summit Creative Award / Silver / Nike SB
- Biz Bash Event Style Awards / Best PR Stunt / Nike SB

2013

- Gunn Report Cases for Creativity List / Pima Air & Space
- ChiefMarketer Top Shop
- Event Marketer IT List
- Summit Creative Award / Gold / Pima Air & Space
- Summit Creative Award / Bronze / Nike Chosen
- Summit Creative Award / Silver / Columbia

2012

- Event Marketer IT List
- Cannes Lion Award Winner / Gold & Silver / Pima Air & Space
- Ex Award / Best Multi Venue Consumer Event / Nike Chosen
- Summit Creative Award / Gold / Barefoot Wine/Surfrider
- Inc. 500I5000 Lis

2011

- Event Marketer IT List
- Summit International Award / Experiential Marketing Innovator / Nike Chosen

Meet the Team

Mark Billik

Founder

Mark, with the invaluable assistance of a used Chevy Truck, launched BeCore from his Los Angeles garage in 1999. He was quickly named “Entrepreneur to Watch” in The Sports and Business Journal. His passion for pushing the envelope, along with an unflinching focus on flawless execution, has shaped the agency into one of the most admired in the country.

Steve Dupee

CEO

Prior to joining BeCore in 2018, Steve spent 15+ years at GMR Marketing. The first portion of his career focused on leading the sponsorship, engagement and experiential marketing for Miller Brewing Co., Comcast, Hershey’s, US Bank, Under Armour and more. In recent years, Steve ran GMR’s global business development and marketing communications strategy.

Nikki Malinowski

CFO

Nikki began her career at BeCore as a Senior Producer, working with Red Bull, Nike, and Dermalogica, among others. Her organizational skills and attention to detail helped her quickly rise through the ranks, ultimately becoming CFO. Nikki is always interested in growing personally and professionally, and is involved in various educational programs to further develop her skill set.

Jen Fisch

Executive Creative Director

In the five years since joining the BeCore team, Jen’s creative prowess has resulted in a slew of industry awards and nominations (Cannes, Event Marketer, Biz Bash, Pro Awards, Summit Creative), as well as stand-out campaigns for clients such as Nike, Microsoft, Ducati, Columbia Sportswear and Teva.

Kelly Vaught

Principal/CMO

Kelly has been creating 15+ years-worth of engaging experiences for brands such as Red Bull, Microsoft, and Nike. He describes Experiential Marketing as a valuable means of contributing to culture and community, creating memories and stirring emotion. He is a husband and father who enjoys learning, mentoring, travel, art, reading and music.

Alyssa Jones

VP of Production and Operations

Hired as an Executive Assistant in 2010, Alyssa quickly grew to managing projects for clients such as Microsoft, Columbia, and Nike. Alyssa expanded her skill set at Nickelodeon, returning to BeCore in 2017 as Director of Production. Her experience on both client and agency sides has made her an invaluable asset to BeCore.

Preeya Patel

Director of Production

Preeya marched into BeCore with 6 years of event production experience. While she started in the world of stage directing, she found her calling in the experiential world, working her way from Production Intern to Production Manager in only a few years. Preeya brings all the energy and enthusiasm to her Production team.

Roger Malinowski

VP of Business Development and Marketing Communications

Before joining BeCore in 2010, Roger was a professional touring and studio musician, earning 7 Grammy nominations along the way. When he joined the team, he took on the role of Senior Producer for clients such as Red Bull, Target, Columbia, Nike, and Cricket, collecting accolades at every turn due to his natural affinity towards strategy and creative. Now, Roger has the role of Vice President of Sales & Marketing, bringing his expansive innovative palette into all that BeCore does.