Tag: EVENT MANAGEMENT

April 3, 2018

Event Marketing Statistics, Trends and Experiential Data

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Who would doubt the power and effectiveness of live events and experiential marketing? 80% of marketers believe that experiential is critical to their brand’s success. That’s an impressive statistic. There are a lot of impressive statistics surrounding live events and experiential marketing activations. Check them out in the post below.     15 Interesting Statistics […]

January 11, 2018

The Importance of Analyzing The Consumer Journey in Experiential

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Event professionals understand the importance of mapping attendee journeys in order to learn their customer preferences, behaviors and deliver a better overall experience. While event technology plays a critical role in the mapping process, we believe there also needs to be a solid strategy aimed at optimizing the journey as a means for brand discovery. […]

October 19, 2017

4 Ways You Can Leverage Augmented Reality At Your Events

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1.) Make your experience sharable for attendees Create a unique AR experience which integrates your product. One of the coolest things about augmented reality is that it can be used virtually anywhere. Make a unique experience for visitors which highlights your product and allows for them to share it with their friends on social media. […]

September 19, 2017

Keeping It Real; Authenticity Always Reigns Supreme

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In a conforming world, what is it that your brand stands for? How are you authentic?  When building your messaging strategy, many times, young brands typically ask themselves what do the customers want? In the world we live in today, consumers value authenticity more than ever before, and it’s really the brand’s job to ensure that […]

January 13, 2017

Slow Down and Enjoy The Experience, Human

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Digital Media and Technology has without argument improved the quality and experience of our lives. The only drawback is that it has disconnected us physically. Not to point any fingers, because I’m guilty of looking down at my mobile device more than anyone. In a recent survey, consumers between the ages of 18 and 44, an […]

December 11, 2015

Why Content Marketing is the Most Important trend of 2015

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Content Marketing is an excellent way to engage with customers and provide them with expert-level knowledge to help them during their purchasing decision process. This year it has proven to be one of the most commercially viable digital marketing trends. We’ve outlined some reasons why content marketing is so popular among digital marketers and how it’s […]

September 8, 2015

6 Benefits to Implementing a Sound Experiential Marketing Strategy for Your Brand

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What are some of the benefits of implementing a sound experiential marketing strategy? 1.) Generate Brand Awareness in an Authentic way with Experiential Marketing Consumers are tired of boring, and traditional marketing methods. Build brand awareness for your brand in an authentic and interesting way. 2.) Develop a Positive Emotional Connection It’s important to develop […]

August 7, 2015

Brands are betting Big on RFID Technologies

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Disneyland has brought a new experiential technology to their Parks and it’s called MagicBand. The MagicBand system is pretty neat and looks like a simple, futuristic rubber wristband, which can also be customized as it’s available in various colors. Inside each of the MagicBands is an intelligent RFID chip and a radio system which is similarly […]

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