Category: Blog

July 12, 2018

Beyond The Streets LA Review: Recapping the BeCore Team Art Trip

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Recently the BeCore team had the opportunity to take a team bonding trip to the Beyond The Streets exhibition in Downtown LA. As an experiential marketing agency, we felt the “event” side of the exhibition, but it also feels like a culturally significant museum with 50 years of art in one setting. The exhibit has […]

July 6, 2018

5 Things to Consider When Hosting Events in a Non-Traditional Venue

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Rumor has it you’re considering running your next experiential marketing event in a… well lets just say a “nontraditional venue”. We’re talking about hosting your event in the jungle, in a basement, a private island or on a pier, or maybe just away from traditional event spaces in a park or on a rooftop. We commend you […]

June 22, 2018

Workplace Benefits of the Side Hustle: Exploring Your Passion, an Interview with Jen Fisch

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In the typical agency world, the average turnover rate is one and a half years.  In the creative department at BeCore, the average tenure is five years. The difference? BeCore encourages and celebrates creative endeavors outside of the office. Allowing people to explore their passions is a very real strategy for keeping people happy and […]

June 12, 2018

The Increasing Role of Live Streamed Video In Experiential Marketing Activations

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Your brand is in the process of planning the perfect event, and you’re left with a choice: to stream or not to stream? Great question. The simple answer? It depends. There are pros and cons to live streaming, and we’re happy to walk you through both sides! But first, is it “live streaming” or “livestreaming”? […]

May 21, 2018

Why Brands Incorporate Gamification into their Experiential

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Gamification and experiential are a match made in marketing heaven. Introducing a gaming element to your campaigns increases interactivity and lets you engage with prospects via their personal devices. So What’s Up with Gamification?   There has been research published which suggests that gamification will have a huge influence on technology and marketing in the […]

May 7, 2018

Human Experiences: The Importance of Brand Ambassadors in Experiential

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Today we’re going to discuss the importance of brand ambassadors. For the majority of businesses getting the word out about their business is absolutely essential to success. There’s a lot of different ways that you can go about promoting your brand in order to raise awareness. Sometimes, advertising and sales can come off as if […]

May 4, 2018

Everything You Need To Know About Event Data

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Data is only as powerful as the insights you discover.  It’s important to understand the DNA of communities, understanding their trends, their people, and understanding what influencers are there. It’s absolutely critical to understand the trends and movement of the community, as this DNA continues to evolve. We have to learn and understand how these […]

April 20, 2018

How Experiential Marketing Targets Modern Consumers

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Millennials and younger generations have been spending their dollars in vastly different ways from the ones that have came before. Studies consistently demonstrate millennials prefer buying experiences to purchasing material possessions. They don’t need more stuff. In fact, they want less stuff. They crave more experiences. Why is this generation different from the one’s that […]

April 12, 2018

4 Key Principles of Successful Experiential Marketing Campaigns

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Many people agree that social network apps are contributing to social isolation but the rise of experiential marketing is suggesting that the world’s foremost social networks may be allowing businesses to engage audiences in new and authentic ways. These types of engagement focused strategies revolve around direct interaction with consumers, welcoming them into a multidimensional […]

April 3, 2018

Event Marketing Statistics, Trends and Experiential Data

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Who would doubt the power and effectiveness of live events and experiential marketing? 80% of marketers believe that experiential is critical to their brand’s success. That’s an impressive statistic. There are a lot of impressive statistics surrounding live events and experiential marketing activations. Check them out in the post below.     15 Interesting Statistics […]

March 27, 2018

WE TV Bridezillas Museum of Natural Hysteria

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We TV Brings Bridezilla’s Museum of Natural Hysteria to NYC New York City is home to some of the world’s most renowned museums and now there’s a new one coming to town. One that will appeal to tourists and locals alike, and anyone – groom, friend or family – who’s participated in or witnessed the […]

March 21, 2018

How Stranger Things Is Changing Experiential Marketing

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Experiential Marketing activations are known for taking consumers directly into the essence of the brand. In this case, the essence of the show. It seems all everyone is talking about these days is Stranger Things. With a mix of nostalgia, scares and fun, and over 16 million fans, the franchise has successfully merged modern marketing […]

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