Category: Blog

August 23, 2017

The Experience Economy: How Experiencing Life Shapes Identity

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The Experience Economy: How Experiencing Life Shapes Identity Marketers who have been seeing results in traditional advertising in the past have been experiencing a rude awakening, none of it has an effect on consumers. Tech-savvy and brand aware millennials tune out most of this traditional outbound marketing methodology. Millennials are ignoring ads online using ad […]

August 15, 2017

Bringing the Story to Life with Experiential Marketing

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Human beings are all about experiencing things. All throughout life we are learning, playing, loving, growing, tasting, hearing, etc. Experiences are the things that last a lifetime. How we consume experiences help bring a story to life. Bringing the Story to Life with Experiential Marketing Don’t let your brand story life passively in the back […]

August 14, 2017

Roxy Fitness gets Experiential with RUN SUP YOGA Event in Huntington Beach, California

If you have questions about experiential marketing contact BeCore today!

August 14, 2017

Experiential Activations provide Authenticity and Transparency for your Brand

In The greatest TED Talk ever sold with humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. Morgan hit on some great points about brands, and the value of transparency and authenticity.”What you start to realize, the […]

August 13, 2017

The role of Kiosks in Experiential Marketing

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Kiosks are a great way to increase consumer engagement, interaction and improve relationships with consumers.  What are these things anyway? Kiosks are basically any physical structure that can be found in a public area that displays information or advertising. There are kiosks that let users interact and include touch-screens, motion, video, and sound. These are […]

August 9, 2017

The 3 Most Important Things to Remember When Activating Experiential Marketing

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It’s easy to become lethargic living in a time where products are ordered with the click of a mouse button or receiving products through Artificial Intelligence that can automatically recognize when you’re low on a product and order it for you. Safe to say, there’s no substitute for experiencing a product first hand. There are […]

August 8, 2017

Z > Y = $ How the Expectations of Generation Z Are Reshaping Branded Experiences

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Everyone’s been talking about Generation Z and how they’re starting to transform things in marketing, science, politics, commerce, business and technology. If you heard that, you’re right. There’s a polar shift happening and it’s important that your brand is aware of what’s changing. Here are some insights on how the expectations of Generation Z  are reshaping […]

August 4, 2017

10 Reasons Why Branding is So Important in Experiential Marketing

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Authenticity and branding can be the key to any organization executing Experiential Marketing activities. Experiential branding communicates to audiences who you are and what you believe in. What unique value does your organization provide? The ability to fulfil promises at every stage of the brand-consumer relationship is the defining factor for most organizations success or failure. […]

August 4, 2017

SIGGRAPH Los Angeles 2017: Virtual Reality Presentations

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We’re very interested and passionate about Virtual Reality and Augmented Reality so this year we went to SIGGRAPH and found it very enlightening. What is SIGGRAPH? SIGGRAPH is a non-profit international membership organization made up of thousands of people who share a passion for computer graphics and interactive techniques. ACM SIGGRAPH members are involved in […]

August 2, 2017

Tools for Choosing The Perfect Pop-Up Shop Location

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Choosing the perfect location for your Pop-Up Shop can be a daunting task. There are so many logistics that go into choosing the perfect location alone, it can easily become overwhelming. In our business, we’ve spent a long time building relationships with people from all over in over to help facilitate quick pop-up locations. Pop-Up […]

August 2, 2017

10 Reasons You Should be Implementing Experiential Marketing Campaigns

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Ok, ok, I know what you’re thinking. A little shameless self-promotion never hurt anybody right? Here are 10 Reasons You Should be Implementing Experiential Marketing For Your Brand. All human knowledge can be summed up in one word, experience. With a compelling experience comes incredible impressionability, content, take aways, and a taste of what your brand […]

July 28, 2017

10 Great Examples of Experiential Marketing Installations

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10 Great Examples of Experiential Marketing Installations With experiential marketing sometimes you get the opportunity to build amazing installations to display at events and popular spaces. Consumers of all types and all ages love to engage with them and share them with friends. Here are 10 great examples of experiential marketing installations. Mikes Hard Lemonade in […]

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