Category: Blog

June 21, 2017

Learning the differences between Gen Z and Millennials

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What is the difference between Millennials and Generation Z? Generation Z consist of people born in 95 and later. The Gen Z group makes up almost 26% of the United States population, the largest percentage of a group there is! This group contributes 44 billion to the American economy alone! Eventually, they will account for […]

June 13, 2017

What are the 10 Primary Attributes of Generation Z?

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Why are they called “The Pivotal Generation”? Generation Z is aged 15 to 19 years old. Generation Z or Gen Z is the generation peeking right behind the millennials. Those who are born between 1996 and 2010 are considered Generation Z. Generation Z outsizes the 60 million millennials by one million making this group of […]

June 5, 2017

8 Examples of Creative Technology for Experiential Marketing Activations

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The idea of creating a unique brand experience has been becoming more and more palatable as digital advertising as we know it is decaying. The ability for brands to deploy methods of impressionability among consumers is becoming increasingly difficult. No longer are the days where a simple display ad will gain the interest of intelligent, […]

June 1, 2017

Beyond Profits: Being Purpose Driven in the 21st Century

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Before we begin, what is purpose defined as? The reason why something is done or used. The aim or intention of something. The feeling of being determined to achieve something. For all of history, humans have been driven by purpose For all of history, humans have been driven by a sense of purpose. Whether be […]

April 25, 2017

We had a Blast at Base Camp during Coachella Music Festival

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So, what is Base Camp anyway? Base Camp is a private event hosted on a Farm Property in the desert of Thermal, California, situated just south of the Coachella Music Festival. The property is located 6 miles south of the Polo Fields and featured RV, tent + car camping, swimming, music, food, drinks, art and […]

April 19, 2017

Brands Activating at Coachella Win Big with Experiential

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The infamous music festival out in India, California has been growing attention since the minute it began. Coachella has steadily evolved into a celebrated cultural landmark for great music and positive experiences. The music festival stands as the world’s highest-grossing, quickly selling out of tickets and breaking attendance records each and every year. What’s interesting about Coachella is that […]

April 11, 2017

Brands are Leveraging Music Festivals to Strike a Chord

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Just what is it about Music Festivals that work so well? Music is one of those universal languages among mankind. Music festivals are a common thread that brings people of varying interests together to enjoy the rhythms and melodies of their favorite artists and acts. Brands have a very particular set of demographics they’re looking […]

April 10, 2017

Why Your Brand Should Try a Guerrilla Marketing Campaign

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Guerrilla Marketing and Experiential Marketing have proven to be highly successful marketing strategies. They require a high functioning level of creativity, flexibility and a willingness to take a little risk. One thing that this type of marketing doesn’t need is a massive budget. Clients often mention to us that they don’t have any money but they would […]

April 5, 2017

Tips For Choosing an Experiential Marketing Agency

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Experiential Marketing campaigns have always been an effective way to bring a brand’s products to the consumer where they are. Choosing an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve Choosing an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve run through the […]

April 1, 2017

5 Comic-Con Brand Activations We Love

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Why have your Brand Activations at Comic Con?   Why would you want to have your Brand Activation at Con-Con this year? Let’s just start out by taking a look at the popularity of the event by attendees. This figure has increased exponentially since the 90’s. Talk about a massive brand opportunity to connect with […]

March 24, 2017

The Benefits of Product Sampling at a Brand Activation

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Product Sampling. Perhaps one of the best ways to connect with consumers today and it’s not on the app store. We encourage clients to hand out product samples at nearly all experiential activations. If that’s not applicable, giving away useful free swag that can assist consumers in finding love for client’s brands. Over 70% of […]

December 12, 2016

Create your own Arduino Controlled LED Strip Holiday Lighting and Rival Griswold This Christmas

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  Is your house on fire, Clark?   Let’s be honest, with the prices dropping so steadily on LED strip lighting, the ability to be able to set-up your own fun holiday lighting is getting more feasible every day. The Arduino UNO board makes for a pretty excellent DIY lighting controller. For this year’s holiday project, […]



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