Category: Blog

April 25, 2017

We had a Blast at Base Camp during Coachella Music Festival

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So, what is Base Camp anyway? Base Camp is a private event hosted on a Farm Property in the desert of Thermal, California, situated just south of the Coachella Music Festival. The property is located 6 miles south of the Polo Fields and featured RV, tent + car camping, swimming, music, food, drinks, art and […]

April 19, 2017

Brands Activating at Coachella Win Big with Experiential

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The infamous music festival out in India, California has been growing attention since the minute it began. Coachella has steadily evolved into a celebrated cultural landmark for great music and positive experiences. The music festival stands as the world’s highest-grossing, quickly selling out of tickets and breaking attendance records each and every year. What’s interesting about Coachella is that […]

April 11, 2017

Brands are Leveraging Music Festivals to Strike a Chord

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Just what is it about Music Festivals that work so well? Music is one of those universal languages among mankind. Music festivals are a common thread that brings people of varying interests together to enjoy the rhythms and melodies of their favorite artists and acts. Brands have a very particular set of demographics they’re looking […]

April 10, 2017

Why Your Brand Should Try a Guerrilla Marketing Campaign

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Guerrilla Marketing and Experiential Marketing have proven to be highly successful marketing strategies. They require a high functioning level of creativity, flexibility and a willingness to take a little risk. One thing that this type of marketing doesn’t need is a massive budget. Clients often mention to us that they don’t have any money but they would […]

April 5, 2017

Tips For Choosing an Experiential Marketing Agency

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Experiential Marketing campaigns have always been an effective way to bring a brand’s products to the consumer where they are. Choosing an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve Choosing an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve run through the […]

April 1, 2017

5 Comic-Con Brand Activations We Love

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Why have your Brand Activations at Comic Con?   Why would you want to have your Brand Activation at Con-Con this year? Let’s just start out by taking a look at the popularity of the event by attendees. This figure has increased exponentially since the 90’s. Talk about a massive brand opportunity to connect with […]

March 24, 2017

The Benefits of Product Sampling at a Brand Activation

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Product Sampling. Perhaps one of the best ways to connect with consumers today and it’s not on the app store. We encourage clients to hand out product samples at nearly all experiential activations. If that’s not applicable, giving away useful free swag that can assist consumers in finding love for client’s brands. Over 70% of […]

December 12, 2016

Create your own Arduino Controlled LED Strip Holiday Lighting and Rival Griswold This Christmas

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  Is your house on fire, Clark?   Let’s be honest, with the prices dropping so steadily on LED strip lighting, the ability to be able to set-up your own fun holiday lighting is getting more feasible every day. The Arduino UNO board makes for a pretty excellent DIY lighting controller. For this year’s holiday project, […]

November 28, 2016

How TEDxLA Inspires Action Using Experiential

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Going from a State of Mind to a State of Being with Experiential Typically when we think about creating change in our community we think of it in terms of what we can do individually. While this is great and can create positive change, it’s simply not enough. We need to start thinking about how we […]

November 18, 2016

What is LED Pitch or Pixel Pitch and what implications does it have on Event Production?

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What is LED Pitch or Pixel Pitch and what implications does it have on Event Production? The pitch of a LED screen defines the distance between the pixels, expressed in MM, otherwise known as millimeters. This determines the characteristics and performance of a LED screen. -The smaller the pitch, the shorter the minimum viewing distance, […]

November 15, 2016

The Marketing Brilliance of Snapchat’s Spectacles

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What’s cooler than the idea of sharing experiences with the people you care about? Snapchat just released a new technology dubbed, Spectacles. Basically, they’re some super sweet sunglasses with a smart integration into your smartphone via Bluetooth. They’re only sold out of their custom-made vending machine, Snap bot, which looks like something from another planet. […]

August 10, 2016

Guinness World Records Create Incredible Experiences

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Consumers get bored easily, especially millennials. They’re looking to their brands to deliver world-class experiences, and if they’re not at the event, they expect some very engaging content to consume on their smartphones, tablets, and laptops. Guinness World’s Records has just the solution. What better way to build just that than by setting a Guinness […]

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