Category: Blog

October 19, 2017

4 Ways You Can Leverage Augmented Reality At Your Events

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1.) Make your experience sharable for attendees Create a unique AR experience which integrates your product. One of the coolest things about augmented reality is that it can be used virtually anywhere. Make a unique experience for visitors which highlights your product and allows for them to share it with their friends on social media. […]

October 19, 2017

Virtual Reality is leading the Gartner Hype Cycle: Consumers Crave Social, Sensorial Experiences

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If you’re not familiar with Gartner, they’re essentially a research and data consulting corporation. They recently placed virtual reality at the peak of its 2017 Emerging Technologies Hype Cycle. Gartner is widely recognized as the definitive guide to emerging technologies and, the Gartner Hype Cycle provides insights gained from evaluations of more than 2000 technologies […]

October 17, 2017

Food is bringing the flavor to experiential marketing activations. From Donut walls, to selfie pancakes we’ve got you covered.

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Food has come a long way in experiential marketing…Now, thanks to the foodie culture and the food porn phenomenon, and wellness trends happening online,–what attendees at events eat and drink is often just as important as the brand messaging. Here are some examples of what brands are doing with food in experiential marketing: Baskin Robbins […]

October 13, 2017

How to Conduct Effective Post Event Evaluations

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Define Your Specific Goals Make sure that you state your goals and define them in detail. Don’t write a goal like, increasing brand awareness. State exactly what it is you want to happen. Like give out 1500 sample products to consumers within x area at x event. Make sure you’re specific in defining the timing […]

October 13, 2017

How To Use Experiential Marketing to Attract Generation Z Consumers

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Why is it that Experiential Marketing is so effective in attracting younger people? The way we see it, younger people today are spending their money in vastly different methods than people that came before them. Similar to their older siblings, the millennials, there are those who favor collecting memories and experiences as opposed to material […]

October 12, 2017

Pop-Up Health Clinics Fill a Void in Care and Help Close the Access Gap For Many Struggling To Obtain Care

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There’s a growing trend happening in the United States which represents an important medical safety net for many people who can’t get the insurance or coverage they need. Pop-Up Health Clinics. Considering all the innovative methods for improving access to care in various urban areas, the one that can provide the most bang for the […]

October 6, 2017

Experiential KPIs: How To Measure The Success of an Experiential Marketing Campaign

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In recent times, there have been great advances in technology and sources of inspiration which have came from all sorts of places, generating ideas for experiential campaigns. One of the real challenges for brands comes from looking at how to measure the success of an Experiential Campaign. It seems that advertisers haven’t had to look […]

October 6, 2017

The Rise of Digital Gaming: Are eSports The Next Major League Sport?

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Are eSports the New Major League Sport?   Almost two years ago an event happened which drew 43 million eyes during the finals. That’s twelve million more than the NBA Finals. It wasn’t football, soccer, or baseball. It was League of Legends World Finals. Here’s a clip showing some of the action: The Popularity of […]

October 5, 2017

Brand Experiences Build Brand Love with Generation Z

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Generation Z is proving to be Diverse, open-minded, gender-neutral, dreamers, independent learners, do-gooders. The generation z population is growing and represents those 19 and under. This is going to represent about 40% of all consumers by 2020. It’s important as marketers that we truly understand them. Brand Experiences build brand love with Generation Z What’s […]

October 2, 2017

The Business of eSports is Primed: Is Your Brand Ready?

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What’s E-Sports All About?   A couple of years ago, the word eSports would have raised some eyebrows. The culture of gaming definitely was thriving but it was a different environment. There were a lot of people who just liked playing games for fun. Out of nowhere, the eSports industry materialized after decades of passionate […]

September 28, 2017

The Cannabis Industry is Rebranding to Meet Its Newest Challenge: Dodging The Stoner Stereotype

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The Cannabis Industry has been progressing past the stoner age at ludicrous speed. There are new plans for marketing products and events which are paving the way for the evolution of Marijuana but is this evolution further away than we thought initially? Many experts in the industry agree that it is in a serious need […]

September 22, 2017

Dollars & Scents: What Does Your Brand Smell Like?

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What Does Your Brand Smell Like? Now that’s a funny headline. The truth is that it can actually be the difference between someone remembering your brand or not. Why is that? Smell is the only sense that makes it to the limbic system of the brain, which is what controls emotion and memory. Marketing is […]

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