Category: Blog

December 14, 2017

Get Ready: 6 Marketing Trends Set to Change 2018

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It’s almost 2018 people, we’re three years past hover boards and self lacing shoes and now entering the era of artificial intelligence, mixed reality, emotion detection, and more. Sometimes the ability to recognize what’s to come remains a large challenge amongst brands and marketers. It’s time to reflect back on what’s been working and get […]

December 13, 2017

10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit

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10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit Who doesn’t love a little fun for the Holidays? Check out these top 10 Christmas Inspired Experiential Marketing Campaigns to help get you in the Holiday Spirit. The Post Office Christmas Stamp Pop-Up Shop Coca-Cola Sends A White Christmas to Singapore from Finland […]

December 11, 2017

How Event Production Can Fuel Online Content and Craft Brand Stories Along The Way

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Events and Experiential Marketing are a great way to engage with consumers but what about for generating content?  How do you make sure that your online community benefits from events IRL? It can seem easy to consider the benefits of attending an event or brand activation when you actually attend. How can you make sure […]

December 4, 2017

How to Promote Your Pop-Up Shop and Prime Yourself For Success

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When you’re marketing your business, there are a surfeit of options available to you, but one of the most guaranteed ways to reap success is using a Pop-Up Shop. There’s a lot of planning that goes into a pop-up shop. Much of the success or failure attributed to pop-up shop can be directly tied back […]

November 30, 2017

Everything Has Changed: The Future Of Marketing in 2018

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We are now living in a new media environment with regard to marketing. Consumers are the ones in control of how they’re marketed to, and they demand context and purpose. Using Context To Your Advantage Advertising is a one-way communication. Consumers aren’t into that anymore. They’ve got options. The future of marketing is all about […]

November 27, 2017

5 Things We Love about the New IMAX VR Arcade in LA

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Virtual Reality has been having its share of ups and downs in recent times, but it’s safe to say that Virtual Reality Technology has taken another big step towards mainstream adoption with the recent launch of IMAX VR arcade in Los Angeles, California. Since opening their doors earlier this year. the LA facility has attracted […]

November 16, 2017

8 Creative Experiential Activations at SXSW 2017

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For those of you who didn’t get the chance to visit SXSW this year. It was a lot of fun, and there were lots of brands from all over representing in style. This year there have been tons of engagements and brand activations taking place all over the city of Austin, TX. Here are 8 […]

November 10, 2017

Brands Aren’t Formed By What They Say, They’re Formed By What They Do

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While there are companies that market products by focusing on claims, whether they be true or false – newer, better, whiter, fairer, tastier – they forget that so is everyone else. That is why, the smartest brands are choosing to rely on experiential marketing to create new experiences, new ways to interact with customers. Especially […]

November 9, 2017

15+ Experiential Marketing Stats from 2017

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Beyond establishing brand loyalty, engaging consumers and evoking positive sentiment, experiential marketing is a huge financial win for brands. Compared to the old traditional marketing channels, experiential marketing offers incredible payoffs. History shows events make consumers significantly more likely to align themselves with your brand through purchases, tuning-in, or alignment. Every year the Event Marketing […]

November 8, 2017

3 Things You Just Can’t Miss with Experiential Marketing

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CMO’s expect to funnel up to 50 percent of their marketing budgets into brand experiences, according to a 2017 Freeman study. These brand leaders are recognizing that people don’t wish to be bombarded by ads. What they want are authentic interactions with companies. They want experiences with their brands. That’s where experiential marketing comes in. […]

November 3, 2017

Data Is Now The Driving Force Of Event Marketing Success

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Savvy brands have been activating in experiential marketing for years and for many reasons. Event marketing and experiential activations create rich, emotional connections with consumers. It doesn’t matter if you’re referring to a large, big-beat event, brand sponsorship, guerrilla marketing activation or a pr stunt brands are generating new creative initiatives that demand consumer attention. […]

October 27, 2017

The Top 5 Principles of Engagement Marketing

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Building lasting relationships can take a lot of work, and I’m not just talking about your marriage. Relationships between brands and consumers take time, effort and a focus on the future which helps to identify shared goals and values, building trust and communication. It’s all about an authentic emotional connection to make it work and […]

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