Category: Blog

March 15, 2018

5 Things To Consider with Shock and Awe Stunts and Marketing Campaigns

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In 2018 it’s safe to say that American culture more than ever, accepts the behavior, imagery and language that was once considered taboo in the past. Brand marketing strategies are following suit with increasingly provocative brand content and marketing campaigns. Shock and Awe Stunts and Marketing Campaigns can be an awesome way to convey a […]

March 7, 2018

Unique Technologies To Integrate Into Your Next Event

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Consumer engagement has been moving from traditional advertising and commercials to new digital and experiential methods of advertising products and services. In today’s post we’re going to explore the new, unique, and emerging technologies and strategies that brands and marketers should consider utilizing. Integration of Twitch into Experiential Campaigns Being that this is a video […]

March 6, 2018

Do You Want to Win Over Customers? Appeal to Their Emotions with Experiential Marketing

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Let’s be honest. None of us are fundamentally rational in our decision making when it comes to shopping. Flashy gimmicks, big signs, bright colors and loud noise have been the typical go-to for brands hoping to narrow customer decisions in retail. How does irrational shopping mix with the growth of retail data-driven marketing?   Data […]

March 2, 2018

Story Telling: How Experiential Marketing Crafts Brand Narrative

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Many people ask what’s so effective about Experiential Marketing? Consumers crave experiences. They don’t want to be told what to do. They want to learn on their own. Experiential Marketing gives brands an opportunity to show consumers how they’re going to enjoy their products   When a brand can thoughtfully and seamlessly intercept a consumer’s […]

March 1, 2018


Microsoft xBox Barbershop - Experiential Marketing Agency based in Los Angeles and New York City

Xbox hosted a barber shop at One Court, a series of activations presented by the National Basketball Players Association. Throughout the day, players such as James Harden played xbox’s latest games, while celebrity barbers Jayr Mallari and Marcus “Reggae” Smith offered free haircuts. BizBash covered the event in their post, “22 Creative Ways Brands Celebrated […]

March 1, 2018

How to Increase Your Event Engagement using Influencer Marketing and Micro-Influencers

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Today we live in a connected world, a social media world. Brands recognize the need to be present on social channels. With today’s social media algorithms, there’s less content seen from brands and prioritization for individuals creating valuable content. So how do you bypass the algorithms and ad spend required to remain a part of […]

February 28, 2018

How Artificial Intelligence Will Impact The Event Industry

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I’m sure you’ve been hearing all the buzz surrounding the recent popularity of artificial intelligence. Companies have been making massive investments across the world into artificial intelligence. There is plenty of information that’s been published in technology journals about the promises it wishes to deliver, and the fears people have associated with A.I. So how […]

February 26, 2018

10 Ways Experiential Marketing Can Benefit Your Company

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Experiential Marketing can be an excellent tool for engaging with consumers. Great experiences create unique impressions among consumers. Why not create a more engaging and interactive campaign that actively includes your customer in your marketing? Here are 10 ways Experiential Marketing can benefit your company. 1.) Experiential Marketing generates and curates content for your brand […]

February 20, 2018

What Can Bourbon Teach You About Experiential Marketing?

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Experiential Marketing works extremely well for brands that can’t tell consumers about their product. Certain things just have to be seen, tasted, smelled, heard or felt to truly understand or to be believed. These are the details that can easily be missed in a traditional marketing campaign. You can’t simply tell consumers how great your […]

February 15, 2018

Why Nostalgia Marketing Works So Well, And How Your Brand Can Benefit

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Why Nostalgia Marketing Works So Well Nostalgia is in all of us. As the years go by we all develop a certain degree of nostalgia. Games we may have played, maybe it was the smell of the food, or the music we listened to. They all make us feel something. Why Nostalgia Marketing Works So […]

February 13, 2018

How Music Helps Shape Positive Experiences with Consumers

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It’s likely you don’t need me to tell you that music has the power to create profound experiences. It can cure pain, take you back, or completely make or break a party. But some experiences are just more memorable than others. THIS IS HOW REAL MEMORIES GET FORMED   Nothing truly comes quite as close […]

February 9, 2018

How to Turn Customers into Brand Advocates

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Every day, fresh, new ideas are formed, companies are launched, however most of them fail. Then again, you don’t want to be like most.One way is to focus on more than simply acquiring customers. Instead, you could identify ways to turn some of those customers into your loyal brand advocates. Customers are smart, and they […]



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