Category: Blog

September 22, 2018

How Brands Should Work with Artists (and Win at Social Media)

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With the rise of influencer marketing, brands have started to work more closely with content creators of all types. And while this type of marketing is still relatively new, it’s been proven to be incredibly effective. After all, 80% of Gen Z purchases are influenced by social media, and we know they’re following their favorite […]

September 14, 2018

Why Burning Man Matters to Me – And Why It Should Matter to Brands

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The Burning Man festival takes place in the desolate Black Rock Desert in Nevada every year. This year, over 75,000 people attended. The temporary city is built, enjoyed, and taken down in a short two-week period. While most people think of Burning Man as just a giant party, to me (and a lot of others) […]

September 6, 2018

An Interview with Mark Billik, CEO of BeCore

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The people that make up experiential marketing agencies are often as engaging as the events they create and execute. Our founder and CEO, Mark Billik, is no exception, and we’re always fascinated to hear about his intriguing background that’s made him the great leader and bold entrepreneur that he is today. We had a conversation […]

August 31, 2018

Creating Immersive Art Experiences That Are More Than an Instagram Photo Op

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Art popups have been a thing for a while now, but we’re seeing a trend of art installations that are designed to be “just another millennial photo op.” People may be enticed to go somewhere to take a great photo. They may post it to Instagram and you’ll get your social cred. But will they […]

August 24, 2018

A Conversation about Experiential Marketing with Steve Dupee, President of BeCore

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We’re really happy to introduce the new President of BeCore, Steve Dupee. We wanted to know how he’s settling in after moving halfway across the country, and hear more about what led him out to LA. We were lucky enough to catch a few minutes of Steve’s busy schedule to have a conversation about his […]

August 16, 2018

2018 Festival Update: Our Top Picks for The Year’s Remaining Events

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With Coachella, Outsidelands, and Bonnaroo in our rear view window, what’s up next on the festival schedule that’s worth checking out? It all depends on what you’re looking for. It’s incredible how fast this summer is going, but we’re not done having fun just yet. There are major festivals still on the slate. We’ll give […]

August 10, 2018

Experiential Marketing and Gaming: Why Games are Expanding Marketing Efforts Beyond the Digital World

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You may have noticed a significant push in the experiential marketing world to promote video games in real life, providing experiences beyond the digital landscapes provided by the games. Why are companies spending money to give fans an experience outside of the worlds that they have created? What’s the value of a llama placed in […]

August 2, 2018

WHAT TO CONSIDER WHEN WORKING WITH AN INFLUENCER AT YOUR NEXT EVENT

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When you really think about it, we are being influenced every day!  Almost all of our decisions are influenced by something or someone.  We are influenced through, word of mouth, seeing a branded billboard, or scrolling through social media. Is that not the reason you are having an event in the first place? You want […]

July 27, 2018

My Super Sweet (Summer) Intern Experience: Event Marketing featuring DeadMau5

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My experience at BeCore thus far has been one like a kid in a candy store. Since I’ve laid eyes on it and learned more, I want to touch, see, look under, over, and around everything… I want a taste of everything. Walking in, you are greeted by the sound of trickling water and beautiful […]

July 20, 2018

Mixed Reality and Experiential Marketing: How to Blend Realities to Create an Unforgettable Experience

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You’ve heard of Virtual Reality, and are familiar with Augmented Reality, but what is Mixed Reality? Mixed Reality is the most recent development in reality technologies, and can be confusing, so let’s define all three first: Virtual reality (VR) places users in a 100% artificial digital environment (like Oculus Rift content). Augmented reality (AR) uses […]

July 12, 2018

Beyond The Streets LA Review: Recapping the BeCore Team Art Trip

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Recently the BeCore team had the opportunity to take a team bonding trip to the Beyond The Streets exhibition in Downtown LA. As an experiential marketing agency, we felt the “event” side of the exhibition, but it also feels like a culturally significant museum with 50 years of art in one setting. The exhibit has […]

July 6, 2018

5 Things to Consider When Hosting Events in a Non-Traditional Venue

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Rumor has it you’re considering running your next experiential marketing event in a… well lets just say a “nontraditional venue”. We’re talking about hosting your event in the jungle, in a basement, a private island or on a pier, or maybe just away from traditional event spaces in a park or on a rooftop. We commend you […]

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