As an experiential
marketing agency
We believe in the value of smiles.
BeCore is a Los Angeles based Brand Experience agency on a mission to create smiles. Because we know the value that smiles deliver for both your brand and your business. And after decades designing and executing successful Experiential Marketing, Event Marketing, and Sports Marketing experiences for brands of all kinds, we’re pretty damn good at creating them.
Our Approach
Our Expertise
Experiential Marketing
Experiential Marketing
Transform interactions into celebrations of your brand's story. Create a shared space of enjoyment, inviting audiences to savor moments that forge lasting bonds with your brand.
Learn MoreExperiential Activations
Experiential Activations
We craft experiential activations where moments become movements, where your brand's message is felt, not just heard, resonating long after the event has ended.
Learn MoreEvent Management
Event Management
Every occasion is orchestrated to perfection. We're in the business of creating flawless events that leave your guests with lasting impressions and hearts full of joy.
Learn MorePartnership Marketing
Partnership Marketing
We weave together brand stories, creating partnerships that resonate on a human level and translate shared values into collective experiences that captivate and connect.
Learn More
Thoughtful Strategy.
Inspired Creative.
Flawless Production.
When we get it right, the Brand Experiences we design generate joy and stimulate real, spontaneous Smiles. Contagious Smiles. Memory-making Smiles. Smiles that deliver meaningful value for your brand and your business in many ways.
Our Work"If they're not smiling, they're not buying."
— Advertising legend Sir John Hegarty's Greengrocer
Why Minneapolis Makes Us Smile.
BRANDS.
Minneapolis has an impressive roster of Fortune 500 companies that prove nice guys don't finish last. Target, Best Buy, General Mills, and 3M all call the Twin Cities home, alongside innovative companies like Cargill, US Bancorp, and Xcel Energy. The city has a strong startup ecosystem, particularly in health tech, fintech, and sustainable technology. These brands embody Midwestern values – they're reliable, innovative, and genuinely care about their communities. It's a market where authenticity isn't just appreciated, it's expected, making it perfect for brands that want to build lasting relationships.
TOURIST ATTRACTIONS.
The Twin Cities offer the perfect blend of urban sophistication and natural beauty. Visitors can explore the Mill City Museum, stroll the Stone Arch Bridge, or catch a Twins game at Target Field. The Mississippi Riverfront provides scenic walking and biking paths, while the Chain of Lakes offers year-round outdoor recreation right in the city. In winter, the skyway system creates a unique urban experience, and ice fishing becomes a legitimate tourist activity. The nearby Boundary Waters and North Shore provide easy escapes to pristine wilderness that feels worlds away from city life.
PEOPLE.
Minnesotans are famously friendly – "Minnesota Nice" isn't just a stereotype, it's a way of life. People here are welcoming, community-minded, and surprisingly progressive for the Midwest. They value work-life balance, outdoor activities, and supporting local businesses. The population is educated, environmentally conscious, and culturally engaged. Don't let the politeness fool you, though – Minneapolis residents are discerning consumers who appreciate quality and substance over flash. They're loyal to brands that earn their trust and quick to support businesses that give back to the community.
LOCATION.
Strategically located in the heart of the Midwest, Minneapolis serves as a regional hub with excellent transportation infrastructure. The city experiences all four seasons dramatically – from stunning fall colors to pristine winter wonderlands to vibrant summers filled with outdoor festivals. The Mississippi River runs right through downtown, creating unique opportunities for waterfront experiences. Minneapolis-St. Paul International Airport connects the region globally, while the city's compact downtown and excellent public transit make it easy to navigate. It's a place where urban amenities meet natural beauty.
CULTURE, ART, AND MUSIC.
Minneapolis punches above its weight culturally, with a music scene that gave the world Prince, Bob Dylan, Hüsker Dü, and The Replacements. The Walker Art Center and Minneapolis Institute of Art are world-class institutions, while the Guthrie Theater anchors a thriving performing arts scene. The city embraces high culture and grassroots creativity, from the vibrant murals in Northeast Minneapolis to the innovative theater companies scattered throughout the metro. There's also a strong tradition of festivals – from the State Fair (one of the largest in the country) to countless music, food, and cultural celebrations year-round.
FOOD.
Minneapolis has quietly become a serious food destination, with a farm-to-table movement that makes perfect sense in this agricultural region. The city is famous for the Jucy Lucy (yes, spelled that way), wild rice dishes, and innovative Scandinavian-inspired cuisine. The craft beer scene is outstanding, with local breweries like Surly and Indeed leading the way. Food trucks thrive here during the warmer months, and the farmers' markets are some of the best in the country. There's also a growing international food scene, powerful Somali, Hmong, and Latino communities that add incredible diversity to the culinary landscape.
We love what we do, and that passion comes through in every interaction.
For us, at the core of it all are genuine, joyful Smiles. Because those Smiles are worth so much. And we’re pretty damn good at creating them.
Our Team