Tag: pr stunts

September 11, 2017

If customer experiences are number one, the time to make your impression is now

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Every interaction, touch point, or engagement your customer has with your brand is an opportunity which can be used to make an impression. Every interaction, touch point, or engagement your customer has with your brand is an opportunity which can be used to make an impression. How are you utilizing that opportunity? Experiential marketing enables customers […]

May 17, 2016

BeCore is in AdWeek with Mike’s Hard Lemonade!

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Mike’s Hard Lemonade broke a World Record by Blowtorching 50,000 candles on a gigantic cake in downtown Los Angeles at the BeCore Headquarters. This was a total of 1628 candles over the standing world record! To celebrate their 17th birthday, Mike’s hard Lemonade opened a public challenge to help them get up to 50,000 more likes. With […]

February 11, 2016

Product Sampling: How to use Samples to promote your Brand’s Products

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Apparently you can teach an old dog new tricks There’s always resistance to giving products away for free. You just never know if the end result will justify costs of the team building and the product itself. Product sampling isn’t a new concept however the concept still causes many problems for companies that make attempts. Typically […]

January 18, 2016

How to Use Snapchat for Business

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In this article you’ll learn some new ways to use Snapchat for business. Thinking of adding this platform to your 2016 marketing plans? Are you Interested in ways to use Social Media to strengthen your company, brand or service? With Snapchat you can increase community engagement and brand awareness through innovative content marketing campaigns. Why would you want to […]

December 21, 2015

Branded Concerts and Pop-Up Shows

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Branded Concerts Pop-Up Shops have proven to be a success in marketing, sales and customer engagement, but what happens when you bring the strategy of a Pop-Up Shop together with the engagement of a Live Concert or Performing Artist? Attention. Branded Concerts and Pop-Up Shows capture the attention of attendees, walkers, skateboarders, anyone close enough […]

December 2, 2015

Check out Brandalism’s latest Guerrilla Marketing Stunt

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Guerrilla Marketing The group named “Brandalism” has flooded the city of Paris with a guerrilla marketing campaign including 600 posters distributed far and wide throughout the city in the style of Volkswagen, Air France as well as Exxon Mobil. Many of these posters appear to be anti-corporate messages posted in bus steps and ad spaces across the […]

November 25, 2015

When PR Stunts take it too far

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PR Stunts With all the media attention that this advertising campaign has been getting, be it with positive or negative sentiment, you have to admit it makes you wonder about the strategy having gone into this PR Stunt. You be the judge; stroke of genius or marketing catastrophe? It has been proven that great controversy builds unsurpassable engagement. […]

November 9, 2015

It’s time to add Experiential Marketing to the Mix

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Experiential Marketing offers Brands an opportunity to fuse online and offline in an immersive way. However, in developing a campaign, where should brands begin? We have seen a number of marketing trends come and go in recent months as well as in recent years. There’s one thing that will remain consistent in marketing and thats […]

September 21, 2015

Building a 1524 Pound Cheeseburger Sculpted from Cheese for National Cheeseburger Day

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The sculpture is made purely from aged Wisconsin Cheddar Cheese. Designed for cheese-enthusiastic eatery, The Melt. Troy Landwehr, a cheese sculptor trimmed the cheese to reveal the Experiential “Cheese Burger”. The San Francisco based food chain is headed to the record books after shaping 1,524 pounds of Cheddar into the world’s largest cheese sculpture. BeCore […]

August 18, 2015

Choosing the Right Social Media Influencers

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Brands and Marketers know that when it comes to consumer spending, internet content and social chatter leave a large impression on how and what people choose to buy. As marketers, we create visually interesting, persuasive and compelling content in order to persuade and engage with customers. Consumers today are very skeptical and very savvy. If a savvy consumer senses a lack of authenticity […]

August 17, 2015

Tips on Experiential Activations for Music Festivals

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Music festivals are on the rise, across the globe. It seems that one of the only components of the music industry that are still thriving is the live-experiential aspect. Since 2010 the Globe has been seeing massive growth in the Music Festival Industry, new more exciting festivals are popping up every year, and the Music […]

August 10, 2015

Facebook Unveils Immersive New Social 3D Video Component into their Platform

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Every year Facebook has an annual developer conference, where Mark Zuckerberg discusses the future plans of the company in San Francisco. This year Zuckerberg announced that the company’s first steps into Virtual Reality will be happening very soon by integrated spherical video, or video that users can click and scroll to control on mobile devices, or VR […]



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