Cultivating compassion at the Care Retreat
In Seattle, WA, BECORE crafted a respite for Alaska Airlines’ guest-facing staff with the Care Retreat. This series of events provided a sanctuary for employees to reconnect, recharge, and rediscover their dedication to service excellence.
Revitalizing the workforce post-pandemic
Alaska Airlines aimed to rejuvenate its workforce, particularly those in customer service roles affected by the pandemic. The objective was to create an environment that fostered recovery and renewed enthusiasm for service.
Reigniting the spirit of hospitality
BECORE's approach involved organizing retreats strategically designed to encourage employee engagement, bolster morale, and reinforce the company's commitment to care.
BECORE orchestrated a comprehensive program that provided employees with workshops, wellness activities, and team-building experiences, all aligned with Alaska Airlines' brand ethos of heartfelt service.
The resurgence of service spirit
110K+
110K+ hours of employee connection
75
75 events over a period of 8 months
14K+
14,000+ employee attendees (est.)
Mike’s Hard Lemonade wanted to channel the exuberant essence of Mike's HARDER into the hearts of festival-goers nationwide.