Nike Hall of Phenom

Overview

Energizing the soccer community

In New York City, BECORE and Nike orchestrated a dynamic event introducing Mercurial and Magista soccer cleats. The event was designed as a prelude to the 2014 World Cup, drawing in the city's soccer enthusiasts with various engaging activities.

Challenge

Catalyzing excitement for the World Cup

The challenge was to harness the global anticipation for the World Cup and use it to create a localized experience that would resonate with New York's soccer community and promote Nike's latest products.

Approach

Designing an immersive soccer sanctum

BECORE's strategy was to transform a space into the Hall of Phenomenal. This activation zone simulated an arena-like environment with stadium lighting to give guests a taste of the on-field glory.

The event was structured to encourage active participation, featuring youth clinics, pick-up games, and foosball tournaments to fully immerse visitors in the soccer experience.

Results

Scoring with style and substance

01

One immersive arena was created

14K

14,000 event attendees

3.9K

3,900 consumers of the experience

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