Amazon Prime Day PUBG

Overview

Revolutionizing Prime Day with virtual battles

For the thrill of Amazon Prime Day, BECORE and Amazon Twitch joined forces to convert a sprawling warehouse into an electrifying live battleground, engaging 1000 participants in an immersive PUBG tournament streamed across the globe.

Challenge

Engineering an Esports extravaganza

Amazon sought to captivate the gaming community on Prime Day by providing an event that blended the virtual and physical worlds, crafting an interactive experience that would resonate with gamers and spectators alike.

Approach

Animating the arena of digital warriors

BECORE's strategy was to orchestrate an environment that mirrored the adrenaline-fueled world of PUBG, equipping the space with game-themed props and activities that brought the game's intensity to life.

Capitalizing on the appeal of live music, BECORE amplified the gaming atmosphere with a sensational performance by Deadmau5, ensuring the event vibrated with energy both in-game and on the dance floor.

Results

Triumph in the Twitch Arena

01

One Deadmau5 performance

16

16 teams fighting for victory

10%

10% growth in Twitch followers

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