Overview
Revolutionizing Prime Day with virtual battles
For the thrill of Amazon Prime Day, BECORE and Amazon Twitch joined forces to convert a sprawling warehouse into an electrifying live battleground, engaging 1000 participants in an immersive PUBG tournament streamed across the globe.
Challenge
Engineering an Esports extravaganza
Amazon sought to captivate the gaming community on Prime Day by providing an event that blended the virtual and physical worlds, crafting an interactive experience that would resonate with gamers and spectators alike.
Approach
Animating the arena of digital warriors
BECORE's strategy was to orchestrate an environment that mirrored the adrenaline-fueled world of PUBG, equipping the space with game-themed props and activities that brought the game's intensity to life.
Capitalizing on the appeal of live music, BECORE amplified the gaming atmosphere with a sensational performance by Deadmau5, ensuring the event vibrated with energy both in-game and on the dance floor.
Results
Triumph in the Twitch Arena
01
One Deadmau5 performance
16
16 teams fighting for victory
10%
10% growth in Twitch followers
Drop Us a Line Today.
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