Insights Global Be The Light Tour

Overview

Driving futures forward

BECORE and Insights Global teamed up for The Be The Light Tour, Insight Global's mobile beacon of career development, bringing professional growth directly to communities and offering comprehensive career support services from consultations to workshops and networking opportunities.

Challenge

Catalyzing community potential

Insight Global tasked BECORE with bringing the Be The Light Tour to life. The objective was clear: to furnish job-seekers with the tools for economic prosperity and career advancement, enriching lives, and strengthening community ties.

Approach

Creating a convoy of opportunity

BECORE's approach was to design an all-encompassing mobile career center that would traverse urban landscapes, delivering a suite of career-building services to diverse populations, thus driving Insight Global's mission to impact 15,000 lives by 2025.

Results

Amplifying careers across communities

3K+

3,000 plus job seekers served

60

60 partner organizations participated

10M+

Over 10M OOH impressions per event

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