Overview
Driving futures forward
BECORE and Insights Global teamed up for The Be The Light Tour, Insight Global's mobile beacon of career development, bringing professional growth directly to communities and offering comprehensive career support services from consultations to workshops and networking opportunities.
Challenge
Catalyzing community potential
Insight Global tasked BECORE with bringing the Be The Light Tour to life. The objective was clear: to furnish job-seekers with the tools for economic prosperity and career advancement, enriching lives, and strengthening community ties.
Approach
Creating a convoy of opportunity
BECORE's approach was to design an all-encompassing mobile career center that would traverse urban landscapes, delivering a suite of career-building services to diverse populations, thus driving Insight Global's mission to impact 15,000 lives by 2025.
Results
Amplifying careers across communities
3K+
3,000 plus job seekers served
60
60 partner organizations participated
10M+
Over 10M OOH impressions per event
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See Case Study