CBS Sports Kellogg’s Mission Tiger

Overview

Championing youth sports in Philadelphia

For an impactful community event, BECORE teamed up with CBS Sports and Kellogg’s Mission Tiger to deliver an extraordinary sporting surprise to middle school football teams in Philadelphia, offering new gear, a star encounter, and a generous donation to the school district.

Challenge

Reviving school sports programs

The challenge was orchestrating an event that supported local sports teams, galvanized community spirit, and inspired the youth through an unforgettable experience.

Approach

Creating an athletic wonderland

BECORE devised a multifaceted event strategy that included unveiling new sports equipment and attire, organizing an exclusive meet-and-greet with Jalen Hurts, and highlighting Kellogg’s significant donation, all in the spirit of community upliftment.

The strategy focused on creating a once-in-a-lifetime experience for young athletes, fostering a love for sports, and emphasizing the importance of community support in nurturing young talent.

Results

Scoring big for Philadelphia schools

$100K

$100K donated to the school district

18

18 pieces of content produced 

01

One experience of a lifetime

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