Overview
A trendsetting oasis on Newbury Street
For Rue La La's Summer of Cotton Collection, BECORE crafted an immersive three-day pop-up shop that transformed Boston's Newbury Street into a haven of style, combining live mannequin displays, personalized fashion illustrations, and a captivating living flower wall.
Challenge
Stitching a spectacle of summer styles
The challenge presented to BECORE was creating a shopping experience that showcased the Summer of Cotton Collection and fostered an interactive space that encouraged exploration and purchase.
Approach
Sketching memories in couture
BECORE's strategy was to weave fashion and interactivity together, setting the stage with live models and offering guests treats like candy bars and unique activities. It ensured each attendee left with more than just clothes—they went with a story.
By featuring a fashion illustrator, BECORE personalized the shopping experience, giving guests their bespoke pieces of the event to take home alongside their fashion finds.
Results
The fabric of success
1.9K
1,900 guests attended the pop-up
$22.2K
$22,000+ in sales during the pop-up
217M
217M impressions across social media
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