Overview
Sculpting the ambassadors of holistic fitness
Set against the serene backdrop of Carefree, AZ, BECORE crafted an invigorating 3-Day Wellness Retreat to inaugurate the new 100 Nike Well Collective Trainers, embracing the broadened scope of Nike's redefined Fitness and Training category.
Challenge
Engaging the wellness warriors
Nike aspired to introduce their freshly minted Nike Well Collective Trainers from New York and Los Angeles to the Nike family. The challenge was designing an authentic welcome that immersed them in the holistic lifestyle of Holistic Fitness that Nike advocates.
Approach
Tailoring the transformation experience
BECORE's strategic prowess was tested as we fashioned an intricate journey focused on Nike's five pillars of Holistic Fitness: Movement, Mindfulness, Nutrition, Rest, and Connection, ensuring a multi-dimensional experience. With personalized care at the core, BECORE meticulously curated every detail of the Nike Well Collective Trainer Exchange—from individual meal plans to custom Nike Product drops, ensuring a holistic approach to wellness.
Results
Inspiring a fitness renaissance
03
Three days of holistic fitness
15+
Over 15 programmed experiences
130+
130+ event VIP attendees
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