Halo Top's Jackpot Mobile Tour

Spreading the Halo Top Jackpot

BeCore and Digitas executed a vibrant, jackpot-themed mobile tour, visiting seven high-traffic events across the U.S., each time transforming a location into a lively, bustling immersive brand experience. Each stop was meticulously selected to maximize brand exposure across diverse and enthusiastic crowds.

Creating an Irresistible Summer Experience

Halo Top aimed to engage large crowds and convert them into fans by highlighting the indulgent, better-for-you nature of its NEW Halo Top with mix-ins in every bite. BeCore and Digitas were tasked with designing a flexible, high-energy activation that resonated strongly enough to drive immediate trial and translate that sample into long-term brand loyalty.

Activating the Halo Top Jackpot

BeCore and Digitas developed an interactive, mobile activation anchored by a jackpot-inspired sampling bar on wheels. The dynamic, visually vibrant setup welcomed visitors to engage and sample products, while prize-winning jackpot pulls facilitated buzz-worthy photo opportunities. The activation's reach was extended via mobile push carts, enabling additional sample distribution beyond the central area, including VIP spaces. Additionally, QR-coded coupons drove follow-on brand engagement, contributing to continued product trial long after the event.