Overview
Styling the gaming scene
BECORE partnered with Microsoft XBOX to create an exclusive barber shop and gaming lounge, delivering an authentic NBA experience that blended grooming with gaming. This distinctive setup allowed visitors to enjoy a fresh cut from celebrity barbers while diving into the latest XBOX games.
Challenge
Crafting a cut above the rest
The objective was to merge lifestyle and leisure, appealing to players, influencers, and fans by offering a fresh way to engage with the XBOX brand beyond the console.
Approach
A game plan for grooming and gaming
BECORE’s strategy was multifaceted, focusing on delivering high-quality barber services in tandem with hands-on gaming sessions. This approach was designed to create a memorable experience that resonated well within the gaming and sports community.
The event was curated to elevate the NBA fan experience, offering haircuts by celebrity barbers like Jay Majors (@jaymajors) and Marcus Harvey (@themarcusharvey), and the opportunity to test out the newest XBOX One X games.
Results
Buzz cuts and buzz feeds
03
Three-day immersive event
75M
75M impressions across social media
141M
141M impressions via traditional media
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