The Premier Lacrosse League "I Got The Ball" Tour

Sweetening The Pre-Game Buzz

BeCore activated a dynamic ice cream truck tour, timed to appear in-market at six key, high-traffic, high-impact locations just before major PLL game weekends. The truck sported bold, PLL-themed visuals and spared no details; everything was designed to further immerse fans in the PLL world, from the vibe to the scoop names. The truck became a moving symbol of excitement and organically grew to represent the league's energetic "I Got The Ball" campaign.

Creating Unmissable Moments

The PLL tasked BeCore with three objectives: build awareness, create excitement, and translate that enthusiasm into ticket sales. BeCore took a measured approach to audience growth, aiming to develop approachable, pre-match experiences that would resonate with future fans while rewarding their existing fanbase and deepening these established relationships.

A Mobile, Multi-Sensory Experience

The multi-city mobile ice cream activation was designed to maximize visibility and engagement. Custom local flavors paired fans with their team of choice at each stop. Branded scratch-off tickets introduced serendipitous moments of delight, with prizes like game tickets and team merchandise. On-truck QR codes facilitated an uninterrupted path for fans from street-level excitement to direct ticket purchases. This decision to activate in high-traffic areas, including parks, schools, town centers, transportation hubs, and lacrosse-specific venues, ensured broad base appeal and aimed to deepen community engagement further.