MLB Players House

Overview

Creating “The Place to Be”

In the vibrant heart of Scottsdale, AZ, BECORE partnered with Major League Baseball’s Global Event Team to curate an unmatched atmosphere of relaxation and opportunity for 100 party guests, setting the stage for meaningful interactions and content creation during the MLB Spring Training.

Challenge

Elevating player engagement

Faced with the challenge of deepening player relationships and boosting content creation, BECORE conceived a plan to transform the MLB Players House into a hub of connectivity and creativity, aligning with MLB's strategic vision.

Approach

Creating a home base for MLB players

BeCore designed the consumer journey for the players onsite, which included identifying in which rooms each MLB department would house and customizing the space to accommodate the stated goals of that team, which could be a business meeting, content capture opportunity, or informal discussion with players and their agents.

Results

A grand slam in engagement

100+

Created hundreds of pieces of content

100%

100% increase in YoY player attendance

10M+

Created tens of millions of impressions

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