MLB Players House


Creating “The Place to Be”

In the vibrant heart of Scottsdale, AZ, BECORE partnered with Major League Baseball’s Global Event Team to curate an unmatched atmosphere of relaxation and opportunity for 100 party guests, setting the stage for meaningful interactions and content creation during the MLB Spring Training.


Elevating player engagement

Faced with the challenge of deepening player relationships and boosting content creation, BECORE conceived a plan to transform the MLB Players House into a hub of connectivity and creativity, aligning with MLB's strategic vision.


Creating a home base for MLB players

BeCore designed the consumer journey for the players onsite, which included identifying in which rooms each MLB department would house and customizing the space to accommodate the stated goals of that team, which could be a business meeting, content capture opportunity, or informal discussion with players and their agents.


A grand slam in engagement


Created hundreds of pieces of content


100% increase in YoY player attendance


Created tens of millions of impressions

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Triumph in the Twitch Arena

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