Overview
Gaming on the go, Red Bull’s mobile frontier
Red Bull doesn't just give you wings; they also provide you with event vehicles to showcase the brand. BeCore helped design, build, and operate their Red Bull Gaming Trailer Tour, where visitors entered a mobile branded experience featuring arcade, video, and hands-on games.
Challenge
Delivering an immersive gaming atmosphere
BECORE faced the challenge of launching the Red Bull Gaming Trailer Tour, a nationwide mobile experience designed to captivate audiences with a mix of arcade, video, and interactive games. Red Bull wanted to create an immersive environment that emphasized their brand.
Approach
Weaving the brand into cultural events
BECORE launched the Red Bull Gaming Trailer Tour, a mobile gaming spectacle with twelve event vehicles embodying the Red Bull essence through interactive games and music. This strategy integrated the brand into cultural events nationwide, captivating audiences and generating over 12.5 million impressions.
BECORE's approach demonstrated a harmonious blend of creativity and strategic planning, creating impactful experiences that resonated broadly.
Results
An activation worth road-tripping for
12
Managed twelve custom vehicles
115
Conducted 115 events over a year
12.5M
Drove 12.5M impressions
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